Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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INFORMATIVE SPEECH (David Hurt‚ COM 108) Low Pay for Women Compared to Men in America How much did you pay for your car? Did you know that the difference between an average man and women’s salary is enough to purchases a new automobile in America. Below I’m going to discuss the pay gaps‚ Educational aspects with men and women‚ and why this issue is world wide. In order to better understand this issue of pay between men and women look at your wife’s or husband’s pay and you’ll see the
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Phobias Informative speech Okay‚ so I want all of you to imagine a giant hairy spider crawling on your arm. It’s not doing any harm but it is just sitting there; for some of y’all this is your worst nightmare. If you are one of those people you may have arachnophobia which is the extreme fear of spiders. For some of y’all imagining you are in a tight space that is constricting any movement makes you feel very uneasy and want to scream; this may be because you have claustrophobia. : “Almost 6.2 million
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Informative Speech Have you ever wondered why you communicate better with some people than others or why some jobs seem more appealing to you. Or maybe‚ you are super detail-oriented and organized and it drives you crazy when your partner in the group work isn’t. As much as we often get frustrated with others in our life who dont think the same way we do. As much as we like to think we are right. The truth is our personality types are just different. Today‚ we will be looking at Myers-Brigss
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Direct-to-Consumer Advertising Aletha F 4/1/12 Direct-to-Consumer Advertising Direct-to-consumer (DTC) advertising of prescription drugs has become common place in today’s society. Every household with a television is aware of DTC advertising as they interrupt their nightly programs. Every national magazine or local newspaper offers advertising on the latest drug remedy for what ails us. This multi-media approach is relatively new for pharmaceutical companies as previously such efforts were
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Informative Speech Dining Out VS. Dining In INTRODUCTION I. Attention getter/relevance: The Price of food has TRIPLED‚ Which results in the price of fast food has double just form the past two years. II. Establish Credibility: I have gained knowledge and tips on how to save money by cooking your meals at home by doing so you can save over a 1000$ a month. III. Thesis Statement: By the end of my presentation‚ you will have the knowledge to cut the cost of food and you will think twice before
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Title of Presentation: The role of the Family and Medical Leave Act in the workplace. Name of Presenter: Maria Vargas Description of Business Audience: Informative presentation to managers to fully understand the new standard regulations of the Family and Medical Leave Act in a company. Introduction: The year 2013 celebrates the 20th anniversary of the signing of the Family and Medical Leave Act (FMLA) by President Clinton. Since then‚ many families has had the advantage of this law
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Megan Ritsema Informative Outline Katie Watson Topic: Hawaii General Purpose: To Inform Specific Purpose: To inform the class about the culture‚ lifestyle and experiences that Hawaii has to offer. Thesis: From that amazing weather to the friendly islanders‚ Hawaii is a great place to learn about and visit. I. Introduction A. Attention Getter: I don’t know about you guys‚ but I know for me come late February the nasty Michigan winters have definitely gotten the
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PROJECT STUDY ON EFFECTIVENESS OF ONLINE ADVERTISING [pic][pic] Submitted By Aashima Malik ACKNOWLEDGEMENT I would like to take this opportunity to thank all the people who have helped me in the fulfillment of this project study. First and foremost I would like to extend my sincere thanks to Mr. Nitin Mantri‚ my mentor‚ whose guidance and supervision helped me fulfill my individual research paper. His contribution has been immeasurable. I would also like to thank my friends who were extremely
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of youth. After conducting research and studying‚ Schor and Ford concluded that the food industry’s advertising is a major cause of unhealthy lifestyles of children. Schor and Ford’s purpose is to educate readers about the harmful impact of food advertising on young consumers. As the title suggests‚ food marketing impacts
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