Frederick Community College BU 274-1 Customer Relations Index# 1968 Fall 2013 Class Starts: January 27‚ 2014 Class Ends: May 16‚ 2014 Last day to withdraw: April 12‚ 2014 Instructor Information: Name: Samantha Robertson Office: N/A E-mail: srobertson@frederick.edu Cell Number: 443-206-4586 Office Hours: Available on request Campus Mail Box Number: 750 Course Information: Credits: 3 Prerequisites: EN 50‚ EN 52 Co-requisites: None On-campus Meetings: N/A
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In 2006‚ Coca-Cola made headlines in the United Kingdom for being “banned from students’ union over unethical practices.” The students at Sussex University have decided that they can make a difference in exposing Coca-Cola for their unethical practices‚ unhealthy product‚ and the depletion of much needed ground water in rural Indian towns. They are not alone in believing that Coca-Cola contributes to the obesity of children; universities in the United States have also banned Coca-Cola‚ and a “quarter
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Investigating How Businesses Work In this task I will be writing about Marks & Spencer as it is an international business and is very popular. Ownership Company Profile Marks & Spencer Marks & Spencer is a super market but it also sells clothing‚ home stuff and much more. Marks & Spencer are an international business which has 337 stores in 41 territories overseas. They also have 703 stores in the United Kingdom. They sell products to customers which are satisfactory and what the customers would be happy
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Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter‚ we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage information about important marketplace elements: customers‚ competitors‚ products‚ and marketing programs. To succeed
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Customer care Caring about your customers — and showing it through your service — gives you a high return on the time‚ effort and money you invest. Loyal customers are well worth nurturing. They buy more‚ more regularly. And the cost of selling to them is almost nil‚ whereas finding new customers is an expensive business. Satisfied customers will recommend your product to others. Dissatisfied customers will complain about you to an average of ten other customers and potential customers
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As Michael Sells states in the beginning of Approaching the Qur’an‚ “To devout Muslims‚ the recited Qur’an is the word of God revealed to the prophet Muhammed; its divine origin accounts for its hold over the listener” (Sells‚ 1). In simpler terms‚ the Qur’an is a very significant guide of the Islamic faith. Nevertheless‚ many centuries have passed by since the time Islam first started being practice. Like many other religions today‚ the Qur’an draws a good deal of controversy because of its links
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Alberto Martinez. Unethical Business Practices The modern business world is characterized for being aggressive and competitive. Companies must be alert and always ready to take advantage of opportunities as quickly as possible. If companies are not aggressive enough they risk losing business to other competitors. For all these reasons‚ many people now question whether there is a place for ethics in this highly competitive capitalist
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Price elasticity is -1.19. This indicates a 1% increase in the price of the product‚ which results the quantity demanded to drop by 1.19%. Therefore‚ the demand of this product is somewhat elastic. Subsequently‚ increase in price may drive customers away. Cross-price elasticity is 0.68. If the price of a competitor’s product goes up by 1%‚ then quantity demanded of this product will increase by 0.68%. This product is fairly inelastic to a competitor’s price and there is no need to be
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UNETHICAL ISSUES STIRRED UP BY ALCOHOL COMPANIES The most severe and significant unethical act by Carlsberg is its marketing strategy. Over here‚ we will analyse and interpret a string of unethical marketing activities by Carlsberg. By definition‚ alcohol advertising is one-sided and presents alcohol consumption as a safe and problem-free practice‚ de-emphasizing the potential health risks and negative consequences. • Targeting the young drinkers In 2006‚ Carlsberg spent about US$2
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Throughout our nation’s history‚ we have taken part in many unethical means of gaining information or knowledge. Some of the more famous cases include‚ The Milgram Obedience and Authority experiment‚ The Stanford Prison experiment‚ and of course the Abu Ghraib scandal involving our own U.S. soldiers. While two of these instances were not intended to cause physical harm‚ they were all branded unethical due to the extent of not only the physical abuses that took place‚ but the painful psychological
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