1. The public issue in this case was concerning the quality of water TCCC was using, how safe if was for its consumers, and the deprivation of water from local villagers. In this case, the stakeholders were concerned with TCCC’s water consumption claiming it deprived local villagers of supplies for drinking water and irrigation, and depleting groundwater by its processes. They also raised concerns with the quality of its products, which they believed contained dangerous levels of pesticide residues. The corporation’s actions clearly did not match up to the stakeholders’ expectations. Their expectations differ from that of the company’s performance in that, they expected the company to provide safe products through conservative practices only to realize that its products may contain pesticides, and that it was depriving villagers of water and depleting groundwater by its activities.…
Since the late 1990s, Coca-Cola has been embroiled in at least eight significant ethical dilemmas. The first came in June 1999 when Coca-Cola’s products were contaminated. Consumers in Belgium, the Netherlands and Luxembourg became sick after using Coca-Cola products. Coca-Cola mismanaged the problem and downplayed it. Then over 100 people became sick in France and months later in Poland with water contaminated with mold. In each of these events, Coca-Cola did not react in a timely fashion or with the appropriate concern for public health, but eventually conceded that it was their contamination problem.…
The documentary also shows that in India, the Coca Cola Company are dumping toxic waste to local’s crops and water supply. Even the company has already been shut down. But it is still unacceptable that the company sacrifice local people’s natural resource to get a return on their investment.…
Coca-Cola is the largest soda provider in the world. Although it is widely consumed, many people are unaware of its labor violations.…
Coca-Cola uses various segmentation strategies to include and categorize all of its consumers into their beverage market. Coca-Cola has virtually a selecting for everyone on the planet, other than those who naturally prefer Pepsi over Coke. Their “Dieters Segment” appeals to those who are concerned about their weight. Which started with the original Coke and spread to the various versions they offered in late years. Then they created Diet Coke Plus which had added vitamins, which was a customer valued decision. Next there is the “”Real Men” Segment” Which includes Coke Zero, this drink allowed men to purchase low calorie drinks without relating the idea it was very similar to a Diet Coke; “because Diet Coke is for women”. The “Diy Segment” is another segment Coca-Cola has created to divide a extensive target market into subcategories of customers. In this segment otherwise called “Do It Yourself” allowed, consumers to create and mix any possible drink. The new machines are becoming more frequently seen and easily accessible.…
Coca Cola prides itself on being the world’s largest manufacturer, distributor and marketer of non-alcoholic beverages worldwide.[6] Although it usually acts as a distributor, it plans to take a more controlling interest in bottling operations in the future.[7] Coca Cola engages in significant marketing expenditures to keep its brand image strong.[8] Coca Cola discusses its four strategies for success: “driving global beverage leadership, accelerating innovation, leveraging balanced geographic portfolio, leading the Coca Cola system for growth.”[9] Some risks and challenges that Coca Cola has to face is adverse health warnings against the company, maintaining superb water quality for its beverages, staying competitive, and being socially responsible.[10]…
Coca-Cola is an exceptional brand because it has created its success with effective marketing tools. First, Coca-Cola incorporates social responsibility to their business. Social responsibility is a company’s obligation to improve its positive effects of society and reduce its negative effects (Perreault et al. 2011). Coca-Cola has mastered this concept by making positive improvements to lessen the effects of production on the planet. The company has prevented 5M metric tons of carbon dioxide…
The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff.…
1. In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. Because all aspects of the production are dependent on this resource. From the company’s perspective, water is the key component of profitability. Other stakeholders were also concerned this issue, such as residents of the surrounding area and organizations. For example, the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff.…
After visiting the website of Coca-Cola, we’ve found out that Coca-cola has seven different product lines which are: waters, teas, sports drinks, soft drinks, juices, juice drinks, energy drinks, and coffees. The different types of water range from different brands of plain bottled water to flavored and vitamin waters. The variety of teas include green tea, different flavors of herbal teas including caffeinated, decaf, sweet instant and ready to drink teas. Sport drinks are to help replace fluids and electrolytes lost during physical activity. Soft drinks include carbonated non-alcoholic beverages, but are divided into regular, low–calorie, no-calorie, caffeinated and caffeine –free drinks. Juices and juice drinks are divided into 100% fruit juice, and other fruity drinks made with a small percentage of actual juice to no actual fruit juice. Energy drinks have a blend of different herbal ingredients to aid alertness along with caffeine or taurine. Coffees are coffee based drinks, presumably caffeinated, decaf, and sugar free. Coca-Cola Company has developed and acquired products designed to meet the desires of multiple consumers.…
PepsiCo has a deep commitment to bring forth sustainability in growth by the empowering of its people (PepsiCo Inc., 2011). PepsiCo employees embrace a culture that promotes responsibility and provides the building blocks to trust (PepsiCo Inc., 2011). The company prides itself on being both environmentally responsible and socially conscious this pride is garnered by six guiding principles (PepsiCo Inc., 2011). PepsiCo set forth principles that encompass total care of both consumers and customers, offering the highest quality products, conducting business truthfully, creating an equal balance of short-term and long-term goals, being victorious through inclusion and diversity, and being respectful of others and succeeding as a team (PepsiCo Inc., 2011).…
During the Super Bowl of 2014, Coca-Cola took a shot in the dark and first aired a commercial coined ‘It’s Beautiful,’ an advertisement which was geared to celebrate America’s great diversity and uniqueness. ‘It’s Beautiful’ has been shown on television on many different American holidays, such as the Fourth of July and Memorial Day. Additionally, it has been seen on major moments in national and international sports and entertainment events, like the football playoffs, New Year’s Eve, and several Olympic Opening Ceremonies. Coca-Cola’s ‘It’s Beautiful’ ad expresses a theme of American patriotism and promotes diversity by using differing languages and a variety of scenes that appeal to all.…
Coca-Cola,”the largest distributor and marketer of non-alcoholic beverage concentrates and syrups in the world”, is facing challenges from society. A special interest group called “Campaign to stop Killer Coke” accuses Coco-Cola of practicing illegal and immoral methods in order to generate profit. By protesting, the Campaign to stop Killer Coke arouses a great amount of criticism of Coca-Cola from different sectors of society. This whole event was sparked by the murder of an employee at a Coca-Cola owned plant in Colombia. The victim was named Isidro Segundo Gil and was killed by the paramilitary of Colombia. After his death, Mosquera- the manager of the plant and an associate with the paramilitary - threatened the employees and demanded they resign from the union. The Campaign to Stop Killer Coke now is feeling sorry for Isidro Segundo Gil over this tragedy that should never have happened, and is rebuking Coca-Cola strongly for its wrongdoing. On the other side, Coca-Cola is trying to defend itself by neglecting the facts and reaffirming its “highest standards of ethical conduct and business practices”. Meanwhile, besides these two major players … the Coca-Cola Company and the Campaign to Stop Killer Coke … governments, shareholders, employees, students, public critics and other organizations also play a role in this event. Considering this incident, it is interesting to find out how the whole society works together to define pluralism. There is no single power which can easily manipulate others. At the same time, every single person or organization is completely free to monitor each other. Under this pluralistic environment, it will not be hard to generate a social problem by undesirable thoughts or standpoints Typically, in this case, because of a lack of satisfaction with Coca-Cola’s reaction to its wrongdoing in Colombia, the public has generated much criticism of…
This case also is applied as a social environment by The Coca-Cola Company not studying the social environment. The company’s bottling plants used too much water which deprived locals from irrigation and drinking water.…
Bhatnagar Jyotsna, "Chauhan spins fresh strategies to flood markets with Bisleri", Financial Express, March 21, 2001.…