Killer Coke: the Campaign Against Coca-Cola
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Killer Coke: the campaign against Coca-Cola
Coca-Cola,”the largest distributor and marketer of non-alcoholic beverage concentrates and syrups in the world”, is facing challenges from society. A special interest group called “Campaign to stop Killer Coke” accuses Coco-Cola of practicing illegal and immoral methods in order to generate profit. By protesting, the Campaign to stop Killer Coke arouses a great amount of criticism of Coca-Cola from different sectors of society. This whole event was sparked by the murder of an employee at a Coca-Cola owned plant in Colombia. The victim was named Isidro Segundo Gil and was killed by the paramilitary of Colombia. After his death, Mosquera- the manager of the plant and an associate with the paramilitary - threatened the employees and demanded they resign from the union. The Campaign to Stop Killer Coke now is feeling sorry for Isidro Segundo Gil over this tragedy that should never have happened, and is rebuking Coca-Cola strongly for its wrongdoing. On the other side, Coca-Cola is trying to defend itself by neglecting the facts and reaffirming its “highest standards of ethical conduct and business practices”. Meanwhile, besides these two major players … the Coca-Cola Company and the Campaign to Stop Killer Coke … governments, shareholders, employees, students, public critics and other organizations also play a role in this event. Considering this incident, it is interesting to find out how the whole society works together to define pluralism. There is no single power which can easily manipulate others. At the same time, every single person or organization is completely free to monitor each other. Under this pluralistic environment, it will not be hard to generate a social problem by undesirable thoughts or standpoints Typically, in this case, because of a lack of satisfaction with Coca-Cola’s reaction to its wrongdoing in Colombia, the public has generated much criticism of
Killer Coke: the campaign against Coca-Cola
Coca-Cola,”the largest distributor and marketer of non-alcoholic beverage concentrates and syrups in the world”, is facing challenges from society. A special interest group called “Campaign to stop Killer Coke” accuses Coco-Cola of practicing illegal and immoral methods in order to generate profit. By protesting, the Campaign to stop Killer Coke arouses a great amount of criticism of Coca-Cola from different sectors of society. This whole event was sparked by the murder of an employee at a Coca-Cola owned plant in Colombia. The victim was named Isidro Segundo Gil and was killed by the paramilitary of Colombia. After his death, Mosquera- the manager of the plant and an associate with the paramilitary - threatened the employees and demanded they resign from the union. The Campaign to Stop Killer Coke now is feeling sorry for Isidro Segundo Gil over this tragedy that should never have happened, and is rebuking Coca-Cola strongly for its wrongdoing. On the other side, Coca-Cola is trying to defend itself by neglecting the facts and reaffirming its “highest standards of ethical conduct and business practices”. Meanwhile, besides these two major players … the Coca-Cola Company and the Campaign to Stop Killer Coke … governments, shareholders, employees, students, public critics and other organizations also play a role in this event. Considering this incident, it is interesting to find out how the whole society works together to define pluralism. There is no single power which can easily manipulate others. At the same time, every single person or organization is completely free to monitor each other. Under this pluralistic environment, it will not be hard to generate a social problem by undesirable thoughts or standpoints Typically, in this case, because of a lack of satisfaction with Coca-Cola’s reaction to its wrongdoing in Colombia, the public has generated much criticism of