“Coca-Cola Is Everything”
“Coca-Cola Is Everything”
March 2013
Abstract
This paper will provide the answers to questions asked in week two assignment. The paper will explore concepts such as supply chain management, switching cost, and business intelligence and apply them to Coca-Cola’s internal collaboration efforts. Sources in the paper have cited the use of social media tools through Facebook and loyalty programs. Warden (2013) has called Coca-Cola king of social of media. This paper will compare Coca-Cola’s social marketing abilities to that of Pepsi’s social media tools. Research will conclude that Coca-Cola has used various technologies to achieve worldwide success in their business operations.
Coca-Cola is a global leader in the beverage industry; the company offers hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages. In order to support their international presence, Haag & Cummings (2013) advise Coke created a Web-based system combining project management with business intelligence. The system known as Innovation Framework ensures anyone from any of the operating units worldwide can search for find and apply concepts strategies development successes and marketing approaches that have been used elsewhere in the organization.
This concept of standardization supported by Innovation Framework is not only vital to Coke, but also important for any supply chain management. Haag & Cummings (2013) suggest a supply chain management system is used to track inventory and information among business processes and across companies through automation. The supply chain management is basically ensuring a smooth flow of inventory to businesses ensuring the product or service is there when the customer wants to buy. Standardization can help to eliminate excess inventory, and products that can become obsolete costing money for businesses. Hence, standardization in supply chain management means saving money by reducing
March 2013
Abstract
This paper will provide the answers to questions asked in week two assignment. The paper will explore concepts such as supply chain management, switching cost, and business intelligence and apply them to Coca-Cola’s internal collaboration efforts. Sources in the paper have cited the use of social media tools through Facebook and loyalty programs. Warden (2013) has called Coca-Cola king of social of media. This paper will compare Coca-Cola’s social marketing abilities to that of Pepsi’s social media tools. Research will conclude that Coca-Cola has used various technologies to achieve worldwide success in their business operations.
Coca-Cola is a global leader in the beverage industry; the company offers hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages. In order to support their international presence, Haag & Cummings (2013) advise Coke created a Web-based system combining project management with business intelligence. The system known as Innovation Framework ensures anyone from any of the operating units worldwide can search for find and apply concepts strategies development successes and marketing approaches that have been used elsewhere in the organization.
This concept of standardization supported by Innovation Framework is not only vital to Coke, but also important for any supply chain management. Haag & Cummings (2013) suggest a supply chain management system is used to track inventory and information among business processes and across companies through automation. The supply chain management is basically ensuring a smooth flow of inventory to businesses ensuring the product or service is there when the customer wants to buy. Standardization can help to eliminate excess inventory, and products that can become obsolete costing money for businesses. Hence, standardization in supply chain management means saving money by reducing
References: Cummings, Maeve & Haag, Stephen. (2013). Management Information Systems for the Information Age (9th ed.). New York, NY: McGraw Hill Irwin. McCabe, Laurie. (2010, July 30).What is Business Intelligence, and Why Should You Care? ITBusinessEdge. Retrieved from www.smallbusinesscomputing.com/news/article.php/ 3896051/What-is-Business-intelligence-and-Why-Should-You-Care.htm Warden, Chris. (2013, March 7) The Lazy Marketer’s Path to Social Media Gold. Spread Effect. Retrieved from http://spreadeffect.com/the-lazy-marketers-path-to-social-media-gold/ Weier- Hayes, Mary. (2008). Collaboration And The New Product Imperative. Information Week. Retrieve from http://einstein.etsu.edu/~pittares/EIS/209100727.pdf