Attitudes • • • Cognitive (Head) Knowledge‚ Beliefs and disbeliefs about a brand or product Affective (Heart) Positive or negative feelings towards a brand/product Conative Actual buying behaviour Reference Groups • • • Membership groups- professional‚ social or lifestyle Aspirant groups- (realistic or otherwise) Dissociative groups- Aversion to group or to associated products/lifestyles Segmentation • • • • • Geographic- Nation & Region Demographic – Age‚ Sex‚ Class Geodemographic- HousingArea Psychographic
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How Social Networking Site Makes Money Introduction A. Social networking is a daily activity for most of us. Facebook‚ Twitter all this sites have hundreds of millions of users. One thing I always think about‚ are these sites are businesses? It’s free to join and you do not need to pay to start building networking. B. If we take a look at the stock of the entire social media network we will find that the companies are valued in the billions of dollars. It’s a booming industry. How do they make
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people learn. The invention of the computer as well as the Internet has‚ in many ways‚ offered new ways of learning. Today‚ children can learn by surfing the Internet and more particularly by “googling” the information needed. Google has succeeded in making the Internet a far more efficient informational medium. Google’s search engine has been engineered to produce better results as the web grows and thereby offer children information needed for their education or for their personal leisure. Without
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Mgmt. 650-04 Age of Stupid questions: 1. How many of these issues were you aware of before? I was aware of global warming; however I was not aware of what the contributing factors were‚ how severe it was‚ and how we as Americans are bad consumers and our decisions are effecting our environment. 2. What did you learn? Pick two issues mentioned and describe how they are related. I learned that thousands of years ago‚ the energy needed to grow our crops and feed our animals was limited by the
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relevance of social networking to Starbucks and how to cope with the issues. The types of social networking that will be discussed in this report including social media‚ labor union‚ Fairtrade Foundation and Global Campaign for Climate Action (GCCA). Social media could be an opportunity to Starbucks to do some viral marketing‚ community marketing‚ and consumer-generated marketing. This kind of social networking helps Starbucks to enlarge its customer basis and retain them. Labor union is a social networking
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Educational Reform In chapter five “Stupid Schools” of John Stossel ’s book Myths‚ Lies‚ and Downright Stupidity we get a clear and direct view of Stossel ’s view of the American Education system. It ’s apparent from the beginning that in the authors opinion we ’re doing things wrong‚ American education is a "government monopoly". Stossel states several interesting "myths" such as American public schools level the playing field‚ all high school students can read‚ and public schools are underfunded
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SOCIAL NETWORKING SITES AFFECT ONE‟S ACADEMIC PERFORMANCE ADVERSELY ________________________________ A Group Paper presented to the UST College of Nursing ________________________________ As a Partial Fulfillment of the requirements of the subject General Psychology ________________________________ Submitted to: Mr. Jose Ricarte B. Origenes Submitted by: Kimberly Banquil Nicole Allyson Chua Gemeile Ann Leaño Monique Ann Rivero Charles Allen Burce Sittie Norhanisa Dianalan April Rose Matienzo
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Prezi Prezi is an online presentation tool that takes the concept of a Microsoft PowerPoint presentation to a whole new level. This interactive web-based social media resource offers presenters the ability to illustrate their notes‚ ideas‚ and bullet points in an eye-catching and interactive way. Using an unlimited canvas space‚ a presenter can create a non-linear presentation where the viewer has control over element advances and interactive functions embedded within each presentation. According
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unconditional love and support Thank you. The Researchers ACKNOWLEDGEMENT First of all‚ we thank God‚ for giving us the strength‚ courage‚ guidance and faith that this research would be successful. Warmest gratitude to the following who contributed to the completion of this study: Dr. Ofelio Osorio‚ MAC Dean‚ College of Nursing (CON)‚ for teaching and guiding us on how to do a research. Mrs. Mafel Falcatan‚ our adviser‚ for her patience‚ and knowledge shared on doing this study
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age connections within families and between teachers and pupils MySpace has historically been a youth site‚ helped by its musical orientation and profile customization opportunities. For a while‚ MySpace seemed to have been adopted by the majority of US teens‚ creating peer pressure for the remainder to join‚ in addition to a likely pool of online friends and acquaintances to connect to. An additional appeal for youth‚ in common to some extent with other forms of computer-mediated communication‚ was
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