By Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad‚ women‚ men‚ children that likes fashion and is sensitive to fashion. Q6 .Who are the customers‚ and what product/ service attributes do they consider important? The target market is very broad‚ Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities‚ with mid range income‚ a young‚ educated person that likes
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Europe‚ Zara enjoyed an impressive compound annual growth of 26% from 1995 to 2000. Zara was an exceptional in the downturn market and created a standard for apparel industry. Zara’s target customers were fashion- oriented young and middle age women and men‚ who came from middle to upper classes and had a rapidly changing style. To meet the needs and wants of this customer segment‚ Zara built its strengths to enhance its core competitive advantages: Strengths and Weaknesses of Zara‚ and the
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Technology (IT) play in enabling Zara’s counter-intuitive strategy quite opposite to this conventional wisdom? Could the firm have executed its strategy without the help of IT? Why or why not? Answer: IT plays an important role in the success of Zara. It is crucial in the processes of: "DATA GATHERING"‚ "DESIGN" AND "MANUFACTURING AND LOGISTICS" Zara’s store managers lead the intelligence-gathering effort that ultimately determines what ends up on each store’s racks. Armed WITH PERSONAL DIGITAL
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ZARA: IT For Fast Fashion 1. Is Zara’s business model scalable ? No‚ Zara’s business model is not scalable Reasons: • • • • Though Zara is able to do well in a dynamic market‚ most of the sales of Zara come from Spain (46%) and from women’s segment (73.3%). Hence it becomes very difficult for Zara to scale it up to other countries and other segments. Zara follows decentralized model where store managers have lot a of power – It is very difficult to find such efficient people once we they scale
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orry‚ Zara. Gap’s Got Game. by Liz Gunnison Aug 12 2008 The Spanish company eclipses Gap as the world’s biggest specialty retailer‚ but on closer inspection... A Zara store in China. The chain’s owner‚ Inditex‚ surpassed Gap Inc. as the world’s biggest specialty retailer in the second quarter. But the lead may already have vanished. Image: epa/Corbis Based on first-quarter results‚ Zara International of Spain has closed the gap on Gap Inc.‚ becoming the world’s largest fashion retailer by
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each year in June. But there is not only the headquarter of Richter in Hungary but different affiliates all over the world (e.g. Poland‚ India‚ Russia‚ Romania). Those affiliates have their own IT departments and IT directors. Major important infrastructure/IT decisions and decisions regarding the SAP modules have to be coordinated and discussed with Szücs and the head office in Hungary. If the affiliates develop a plan they have to present them like Szücs but to their respective CEOs. This structure
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Social Infrastructure of Punjab: A Comparison with Kerala. Dr R. S. Bawa Registrar Guru Nanak Dev University‚ Amritsar Shubhi Sandhu Lecturer Department of Management SBBSIET‚ Padhiana Abstract Economic development and prosperity of any state is immensely dependent on the level of its social infrastructure. Education‚ medical and public health are twin most important areas of social infrastructure. Punjab the food bowl of India and one of the most prosperous states is beset with handicaps
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Chapter 5: IT Infrastructure & Emerging Technologies I. Define IT infrastructure and identify its components. a. IT infrastructure= the shared technology resources that provide the platform for the firm’s specific information system applications. i. Includes investment in hardware‚ software‚ and services (such as consulting‚ education‚ & training) that are shared across the entire firm or business. ii. Provides the foundation for serving customers‚ working
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The 16 critical infrastructure sectors identified by the Department of Homeland Security (DHS) include; Chemical‚ Commercial facilities‚ Communications‚ Critical manufacturing‚ Dams‚ Defense industrial base‚ Emergency services‚ Energy‚ Financial services‚ Food and agriculture‚ Government facilities‚ Health care and public health‚ Information technology‚ Nuclear reactors‚ nuclear materials‚ and waste‚ Transportation systems‚ and Water and wastewater systems. Technological advancement‚ increasing use
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Amanda Lopez March 15‚ 2014 Case Study #1 - Zara Zara is known for its stylish designs‚ many with a resemblance to the offerings of famous Italian fashion houses and all moderately priced. Despite this very recent popularity‚ the novel business model of Zara has gone virtually unnoticed for over 30 years‚ allowing Zara’s parent company‚ Inditex‚ to grow from zero to almost $20B in revenues. Zara was founded in 1975 and its parent company‚ the Inditex group went public in 2001. Within
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