leverage the customer data responsibly? The Dark Side of Customer Analytics Four commentators offer expert advice. by Thomas H. Davenport and Jeanne G. Harris • Reprint R0705A An insurance company finds some intriguing patterns in the loyalty card data it bought from a grocery chain—the correlation between condom sales and HIV-related claims‚ for instance. How can both companies leverage the data responsibly? HBR CASE STUDY The Dark Side of Customer Analytics COPYRIGHT
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Twelfth Night is a comedy written by William Shakespeare in the early 1600’s. This comedy was written for the entertainment of the close of the Christmas season. Twelfth Night includes musical interludes as well as extreme disorder through out the entire play. Many plot elements from Twelfth Night have been taken from the short story of Of Apollonius and Silla by Barnabe Rich. The first live performance of this Shakespeare comedy took place on February 2‚ 1602 at Candlemas‚ however‚ this play was not
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The results of the experiment was very surprising‚ as the science behind it didn’t add up to the results that were shown on the petri dishes. Here are the colony counts of each of the locations that the dish was placed in. Incubator = 27 Control = 124 Freezer = 0 Window seal = 1 Dark box = 215 The independent variable here is the temperature of where the dished were placed meaning they could grow quicker. For the Incubator‚ you can see that the count of colonies was very small compared to some others
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NIGHT OF SCORPION - THE CRITICAL APPRECIATION --------------------------------------- Night of the scorpion written by Nissim Ezkiel is an interesting poem and the poet brings about a very appealing contrast between good and evil in it; altogether giving the poem an essence of equality. The poet makes it a trouble-free task for the readers to visualize the scenes with the appropriate use of various imageries. He has also done a marvelous work of adding various different senses into the
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A Moonlit Night A moonlit night is a pleasant and enjoyable night to us. Specially‚ when it is a full moon lit night‚ it appears before us with all her magnificent beauty. It then looks like disk dazzling silver. The sparking starts twinkle around it. The sky looks like a large canopy over flooded with light. Everything’s seems to be wrapped is silvery beams of the moon. It bathes the whole world earth with her pleasant light. Rivers‚ canals and ponds seem to laugh in the splendid light of
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Diction The phrase “cave-dark closet” used to identify the narrator’s hiding place for her cherry bomb and “locked diary” conveys the narrator’s belief that the hiding place that guarded her treasures held a mysterious and mystical aura. The narrator conveys this description of her secluded and selective cache since she states that the “cave” was only accessible through a sea of “parted. . . heavy coats.” This is significant because it is made clear to the reader that the narrator possesses a sense
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All characters are presented as victims of a need to hide from their true selves. Choose four characters and summarise briefly how this comment relates to them. We are first introduced to Viola‚ one of the twins and central characters in this play. Going by the name of Cesario‚ she seeks to disguise herself in a man’s attire to assume the position of the Duke’s comrade‚ immediately conveying the notion of deception. In this manner‚ she illustrates that she does not deem herself fit to court the
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around 2 am just last night‚ while he was on his midnight patrol. Suspect is nowhere to be found‚ our respected man Mr. Mantoli has been struck from the behind of his head by a blunt instrument‚ leaving him to his death. Mantoli was the host of the upcoming music festival‚ which many of us know and heard of. But franticly Mantoli‚ was left killed on the highway of Wells. Police officer Sam Woods‚ has taken in a “Negro” he has found near Wells waiting for a train‚ the “negro” was questioned for any
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every person has a different perspective and everyone stays with what is familiar and routine to them. The short story Cornet at Night by Sinclair Ross discusses the tension between the old and the new‚ It talks about old and new both having different sides. The story has contrasts‚ for example‚ the farm and the town‚ the man at the bar and Phillip Coleman. Cornet at Night teaches people to explore and understand both sides considering it can give someone another point of view. Firstly‚ the main character
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Poetry is a very powerful mechanism through which writers can tell their readers something about themselves or the world around them. The language within “Traveling Through the Dark” by William Stafford and “Woodchucks” by Maxine Kumin display the speakers’ psychology and what sort of relationships they have with the animals and their deaths in their respective works. Despite being similar in a few aspects‚ these two works are very different. The most obvious similarity between the two works is
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