contradictions‚ which are outlined in Exhibit 6. While the current strategy of differentiation and maintaining low operational costs has been a contributing factor to overall profitability‚ it does not address the competitive advantage sustainability. Easy product and service imitation‚ along with highly competitive industry environment‚ will force JetBlue to continuously look for ways to reduce operational costs and increase revenue‚ while maintaining the competitive advantage that JetBlue has capitalized on
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been repeatedly ranked as number one in customer service among low-cost carriers by J.D. Power & Associates. As of December 31‚ 2010 the company operates over 650 flights daily‚ servicing 63 destinations in 21 states‚ including Puerto Rico‚ and eleven countries in the Caribbean and Latin America. The JetBlue’s goal from inception was to distinguish itself as a low-fare‚ low-cost passenger airline‚ offering high-quality customer service and a differentiated product. JetBlue focused on serving “underserved
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Derivatives Soluion: Application for Financial Futures Case Solution for ’Peoples Federal Savings Bank ’ 1. Should Peoples Federal Savings have hedged its September 1 savings certificate rollover? Yes. The reasons are explained as below: Peoples had accumulated assets of $556m. These assets were funded by short term consumer deposits‚ consisting largely of 3-month fixed rate savings certificates. These savings certificates were highly affected by interest rate fluctuations. The long term loans
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Jet Blue Airways DeVonne Boler Christina Brown Terrel Davis I. Problem Statement Jet Blue Airways owner‚ David Neeleman‚ understands the difficulty that comes with trying to break into the airline industry. Being as though the airline industry is expensive‚ will David Neeleman be able to start an airline that has low ticket costs‚ technology driven‚ and customer friendly atmosphere while still competing with other airlines? II. Analysis Jet Blue Airways was first introduced in 1998 five
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Issues faced by Jet Blue 1 A. Some of the significant issues Jet Blue faced on February 14‚ 2007 were due to an unexpected ice storm that grounded over 39% of the scheduled flights over a course of three days. Because Jet Blue’s services are intangible‚ it was hard for the company to make up for the flight cancellations. Also‚ the services that Jet Blue offers such as flights are perishable. Therefore‚ all profits from cancelled flights were lost. Another issue faced by Jet Blue was the communication
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Case 3: Jet Blue 1. What are key forces in the general and industry environments that affect JetBlue’s choice of strategy? Key forces that affect JetBlue’s choice are‚ for the low-cost airline industry‚ new entrants with more commercial experience might be the central issue. Sometimes‚ global forces are driving the way competitiveness is established in the low-cost airline industry such as the rising oil prices which are forcing some of the airlines to increase their charges. Understanding
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CUSTOMER SERVICE EXCELLENCE Today’s customers are more aware and empowered‚ and have more bargaining power due to the exponential increase in competition – direct‚ indirect or substitute. In retailing‚ they want hassle-free shopping‚ have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors‚ offer more
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SEMINAR 1: COMPANY CASE: JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY JETTING. Answer the “Questions for Discussion” using the book‚ your knowledge and ideas and class material. 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation
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absorbed by the airline • Price of fuel- Along with the price of unleaded gasoline‚ the price of jet fuel has also sky rocketed I believe that JetBlue is one of the few airlines that have continued to earn a profit while maintaining/increasing its customer following. The company is doing everything that it needs to do to stick to its mission of reduced cost flying and passing that savings on to the customer. The only recommendation that I could give to JetBlue would be to spend time on researching
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communicate customer value. Modern marketing calls for more than just creating customer value by developing a good product‚ pricing it attractively‚ and making it available to target customers. Companies also must clearly and persuasively communicate that value to current and prospective customers. To do this‚ they must blend five promo- tion mix tools‚ guided by a well-designed and implemented IMC strategy. Define the five promotion mix tools for communicating customer value. (p 408)
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