JetBlue: Delighting Customers Through Happy Jetting JetBlue is relentlessly focused on making sure that every customer experience lives up to the company slogan‚ “Happy Jetting.” At JetBlue‚ customer well-being is ingrained in the culture. The discount airline has focused on providing niceties that are simply not the norm when it comes to commercial air travel. Things like more legroom‚ comfortable leather seats‚ gourmet snacks‚ LCD entertainment at every seat‚ and free e-mail onboard. These things
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JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY JETTING. Answer the “Questions for Discussion” using the book‚ your knowledge and ideas and class material. 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation (through sexual intercourse)
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marketers to ‘delight’ their customers? Introduction The world we live in today has become highly competitive in terms of delivering value to the customers and is primarily due to the increasing competition in every business sector. Just because we as consumers have a wide variety to choose from‚ the companies have to strive more and more to expand and retain their customer base thus delighting their customer is highly imperative for any organization. What is Customer Delight? In our everyday
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UPDATING As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014)
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SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each
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I. Current Situation A. Current Performance: JetBlue Airways Corporation is a passenger airline that has established a new airline category a “value airline” based on service‚ style‚ and cost. Known for its award winning customer service and free TV as much as for its low fares‚ JetBlue believes it offers its customers the best coach product in markets it serves‚ with a strong core product and reasonably priced optional upgrades. JetBlue operates primarily on point-to-point routes with its
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1) What is JetBlue strategy for success in the marketplace? Doe the company rely primarily on a customer intimacy‚ operational excellence‚ or product leadership customer value proposition? What evidence supports your conclusion? # 1 Based on the company’s 10-K/A filing with the SEC‚ JetBlue’s strategy for success is product leadership with customer value proposition. As a matter of fact‚ this is JetBlue’s core strategy‚ "provides high-quality customer service at low fares primarily on point-to-point
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JetBlue Beginnings and Operational Methods Steve Brindza Ohio Dominican University JetBlue Beginnings and Operational Methods This section details the history of JetBlue‚ focusing on the activities of founder‚ David Neeleman. JetBlue Airways‚ based in Forest Hills‚ New York‚ was founded in February‚ 1999‚ by David Neeleman‚ the son of Mormon missionaries. He was born in Sao Paolo‚ Brazil‚ but raised in a tightly-knit Mormon family (Gajilan‚ 2003). After
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JetBlue Airways “Before” & “After” JetBlue Airways “Before” & “After” Project Outline Group A/Academic Group 10 Project Outline Jet blue – Competitive advantage Use of IT by JetBlue IT to create competitive advantage a. Ticket sales moved to online system through user-friendly website (www.JetBlue.com) or electronic ticketing (kiosks at the airport) led to: * Decreased costs required for on-call reservation and * Saved on enormous amount in travel
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
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