"Jetblue extended marketing mix" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 50 of 50 - About 500 Essays
  • Good Essays

    Jetblue: Managing Growth

    • 1239 Words
    • 5 Pages

    JetBlue Managing Growth   JetBlue Case JetBlue’s main strategy is to be a low cost carrier (LCC) and use differentiation as a competitive advantage. The main problem that concerns this case is that JetBlue has the need for slower capacity growth but the exact size of the cuts from each of the airlines’ two aircrafts was far from obvious. The contents of this case analysis will show how they managed to get to this point through the use of business strategy tools. Also I will give some recommendations

    Premium Airline Aircraft Low-cost carrier

    • 1239 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199

    Premium Pricing

    • 508 Words
    • 3 Pages
    Good Essays
  • Better Essays

    JetBlue Final 2

    • 2395 Words
    • 8 Pages

    2007‚ David Barger‚ President and CEO of JetBlue Airways‚ expressed the great need to slow down the airline’s growth in response to increasing fuel costs and the consequences stemmed from the Valentine’s Day crisis. As an LCC‚ JetBlue had to decrease its growth rate by reducing deliveries of E190 and A320 due to its weak financial position and the market’s softening demand. Considering the performance of JetBlue after the addition of E190 to its fleet‚ JetBlue overestimated its capacity of handling

    Premium Airline Southwest Airlines Delta Air Lines

    • 2395 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Marketing Mix Easyjet vs Klm

    • 3486 Words
    • 14 Pages

    Airline Assignment Table of Contents 1 Brief history of Easyjet 3 2 Brief history of KLM 3 3 Marketing Mix (7P’s) 4 3.1 Price 4 3.1.1 Price List 4 3.1.2 Allowances 4 3.1.3 Discounts 4 3.1.4 Payment period 5 3.1.5 Credit terms 5 3.2 Product and services 6 3.3 Promotion 7 3.4 Place 8 3.5 Process 9 3.5.1 Check-in 9 3.5.2 Boarding the plane 10 3.5.3 Customer support service 10 3.6 Physical evidence 11 3.7 People 11 3.7.1 Management 11 3.7.2 Managing

    Premium Air France KLM Airline

    • 3486 Words
    • 14 Pages
    Powerful Essays
  • Best Essays

    promotional strategy is essential for any business in entering a new market. The promotional strategy will aim to direct the promotional activities in line with the business’ overall company aim. It is effective to adopt an integrated marketing strategy where all elements of marketing are in line with the organisations wider strategy and to take a market orientated approach (Jobber and Lancaster‚ 2003) QKC will have differing aims in the short‚ medium and long term and the promotional strategies will need

    Premium Marketing

    • 2393 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Nguyen Phuong Anh CO14 LCFS SWOT Analysis Name Strengths Weaknesses Opportunities Threats Canifa Available price for most of the population in Hanoi Availability products for almost all major categories of consumers (oriented for families) Large categories of elections in color. Good location Untrendy products Monotonous types of products Focus only on one market (Hanoi-VietNam) Untrained personnel/staff uncomfortable parking introduce more trendy& fashionable products Diversify

    Premium Color Marketing Advertising

    • 662 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    MARKETING MIX A. PRODUCT - Dr. Dre Beats is a company that creates high-end quality headphones. It’s products allow listeners a full music experience with the capability of producing the songs as played from professional recording studios. Their target market is: Teens the youth with allowances to spend on the latest gadgets. The Generation Y‚ the people under this category are those who are all about what’s new‚ trendy‚ and value brand names. Tag-line : "People aren’t hearing all

    Free Dr. Dre Pricing Headphones

    • 468 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Jetblue Case Analysis

    • 4169 Words
    • 17 Pages

    JetBlue Case Analysis Executive Summary JetBlue airline was founded by David Neeleman who is a Brazilian born entrepreneur. His goal was to single handedly create a unique airline that was innovative for the current market. The low fare airline was designed for customers who needed to travel at affordable prices‚ and which would essentially create a new strand of business. Named JetBlue‚ Neeleman’s airline originally traveled to various cities around the United States‚ but has recently entered

    Premium Southwest Airlines Low-cost carrier Airline

    • 4169 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus

    Premium Marketing Advertising

    • 3818 Words
    • 16 Pages
    Good Essays
  • Powerful Essays

    JetBlue Airways Report

    • 2898 Words
    • 10 Pages

    (Bottom Left of College Card) 100748166‚100747716‚100748397‚ 100746205‚ Year: 2 Course Code MN2201 Course Tutor: Ailson de Moraes Assignment No.: 1 Degree Title: Strategic Management Question No. & Title: 3. JetBlue Airways: Managing Growth JetBlue Airways: Managing Growth Report 1. Describe JetBlue’s business-level strategy and the value and cost drivers it uses to create and maintain tis competitive poison. A successful business

    Premium Southwest Airlines Low-cost carrier Airline

    • 2898 Words
    • 10 Pages
    Powerful Essays
Page 1 42 43 44 45 46 47 48 49 50
Next