commercial or billboard poster. Flashy advertising has become the new norm that Americans have become‚ for a great majority‚ used to. Jib Fowles‚ an accredited author and professor‚ explains that there are 15 emotional appeals used to grab our attention in advertising; in addition to this‚ he goes on to write‚ “The average American is exposed to some 500 ads daily” (Fowles 1). Subconsciously‚ we are impacted by advertising for all sorts of mediums‚ from television all the way to direct mail. Video game
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Can you remember what your favorite toy was? Or maybe that toy you always wanted but never received? Think back‚ if you close your eyes and think way back into your childhood‚ you may remember that infamous toy . The toy was likely shown during one of the many commercial brakes bombarding you in between your favorite Saturday morning television shows‚ or maybe after school while watching Teenage Mutant Ninja Turtles. When I think back I can remember mine. It was called Skip it! I don’t remember
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about a week prior which promotes Obamacare through the use of emotional manipulation and metaphors. There are multiple images of families shown as well as a single woman with her young baby all saying as well as text showing “We’re covered.” Jib Fowles explains this use of these images best in this excerpt from Common Culture: “And that is the immediate goal of advertising: to tug at our psychological shirts sleeves and slow us down long enough for a word or two about whatever is being sold” (1)
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Analysis of a Titleist Irons Advertisement There are so many companies that boast that they have the best irons and longest driver in golf‚ but Titleist has associated themselves as the elite golf club manufacturer. Known mostly for golf balls‚ Titleist has come a long way with their exceptional feel and great looks to improve the games of every golfer. Titleist ran a print advertisement in the April 2010 Golf Digest magazine displaying advanced performance in their clubs. The tagline reads‚ “Improvements
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Helpful Resources for Close Reading and Deconstruction from The New Mexico Media Literacy Project (http://www.nmmlp.org): What is deconstruction? Every media message has been constructed by someone. You can deconstruct media messages by examining them closely and carefully‚ looking beneath the surface to understand their deeper meanings. A magazine ad‚ for example‚ may consist of a photograph‚ a few words‚ and a logo. This is the surface‚ or the text of the message. Meaning is created when we
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experiences and encounters‚ almost everybody sees a variety of advertisements every day of their life. In fact‚ some studies suggest that the average American encounters more than 500 advertisements each day from a number of sources in the media (Fowles 723). Advertising itself has become some of the most pervasive media in our society. Since World War II‚ modern advertising has evolved to become the single largest contributor of apathy and numbness‚ lies‚ and materialistic views to our society.
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Dir. Harold Boihem. Prods. Harold Boihem and Chris Emmanouilides. Philadelphia: Parallax Pictures‚ 1997. Ewen‚ Stuart. “Obliterating the Factory.” Captains of Consciousness. New York: Basic Books‚ 1976. 22-24. Fowles‚ Jib. “Advertising’s Fifteen Basic Appeals.” Texts and Contexts. Eds. William S. Robinson and Stephanie Tucker. New York: Harcourt‚ 2000. 7-13. "World Energy Supply." Oil‚ Coal‚ and Gas Reserves‚ Peak Oil‚ Global Energy Use Statistics. N.p.‚ n.d. Web
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remember their product. Just think about the catchy little tune for Speedy Alka-Seltzer: “Plop‚ plop‚ fizz‚ fizz oh what a relief it is.”(Wolkomir “You Are What YOU BUY”‚ 21.) I will be comparing three different jean advertisements using (Fowles “Fifteen Basic Appeals” ) to discuss some of the techniques in this essay. The three jeans ads are: Sports Illustrated The 60th Anniversary Issue for Buffalo‚ Details The Fashion Issue for Luxe Performance‚ and Western Horseman
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In “Advertising’s Fifteen Basic Appeals” by Jib Fowles‚ Fowles explains that we not only act in good and bad ways‚ but we react to things that affect us emotionally‚ sometimes even to those things locked away in our subconsciousness. We have fifteen basical appeals: the need for sex‚ the need for affiliation
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‘depicted in a different way to men - because the ‘‘ideal’’ spectaor is always assume to be a male and the image of the woman is designed to flatter him’ (ibid.‚64). To back up bergers theory ‚ in 1996 Jib Fowles still felt able to insit that ‘ in advertising males gaze and females are gazed at’ (Fowles 1996‚ 204). Also Paul Messaris adds that female models in advertisements addressed to women ‘ treat the lens as a substitute for the eye of an imaginary male onlooker‚’ adding also that ‘it could be
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