By CONTENTS PAGE Section 1 – introduction Section 1.1 – Executive summary Section 1.2 – Introduction to report Section 2 – Theoretical background Section 2.1 – Theories Section 2.2 – India Section 2.3 – McDonald’s in India Section 2.4 – Dunning Eclectric Paradigm applied Section 2.5 – Vernon Life-Cycle applied Section 3 – eMPIRICAL EVIDENCE Section 3.1 - Findings Section 4 – iNTERPRETATION/DISCUSSION Section 4.1 – Interpretation/discussion Section 5 – conclusion
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History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father‚ Patrick McDonald in 1937. In 1940‚ two brothers figured out most of the profit were coming from selling
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and more during the last five years. Wherever you go‚ if you are traveling in your car in Caracas City‚ you can see McDonalds‚ Bennigan’s‚ Chili’s‚ Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through 30‚000 restaurant outlets. McDonald’s opened its door in India in October 1996 in Vasant Vihar a colony of New Delhi. From 1996 till today McDonald’s has successfully a total of
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With India’s business environment showing potential for growth in the early 90s due to economic liberalization‚ population and income growth‚ MacDonald’s (MD) has adopted an international strategy by tapping into the market in India to expand their business. MD relative success has come from their willingness to ‘think global‚ act local’ in its transnational strategy‚ taking India’s macro-environment into consideration in carrying out their business. The 4 factors are as follow: Firstly‚ the main
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In 1993 Eli Lilly‚ one of the leading pharmaceutical firms in the USA‚ started a joint venture in India with the leading Indian company Ranbaxy. The decision was dictated by the conditions of the US market and opportunities of the Indian market. Costlier manufacturing practices due to strict governmental control‚ soaring prices in 1990s‚ invasion of cheap generics to the USA market as opposed to low costs in India and new regulations that opened Indian market to foreign investments (up to 51%) created
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like to use joint venture as their favorite entry mode due to its unique advantages‚ such as: directly access to the local partner’s knowledge‚ sharing development costs and risks. Meanwhile‚ it is important to figure out the factors that will cause failure of joint venture. Generally‚ 3 major factors: culture difference‚ poor leadership and insufficient planning which are all fatal to the operation of joint venture. Cultural differences have direct influences on international joint venture performance
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include new unrelated products or services. In this case products like Coke Diet‚ Juices‚ Vitamin water‚ etc. could be considered as centric diversification part. - Joint venture – a kind of strategy that occurs when two or more company form a temporary partnership for the purpose of capitalizing on some opportunity. Joint venture with Cadbury has been suggested in this part. - Conglomerate Diversification – include new unrelated products. Entering into snack business is an example of this strategy
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mergers and joint ventures In recent years‚ the number of mergers and joint ventures has gone up. The fact is that many companies want to expand their business in order to get advantages such as increase in revenue‚ a cut in cost in general. However‚ the main reason for the integration of organisations is due to a competitive world that they must face. Unfortunately‚ the side effect is that many mergers and joint ventures often break up‚ and it is claimed that 40% of mergers and joint ventures fail. Therefore
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A joint venture is a contractual agreement joining together two or more businesses in which each agrees to share profit‚ loss‚ and control in a specific enterprise. While a joint venture might seem similar to a partnership‚ there is one key difference that sets them apart. Members of a partnership have joined together to run a “business in common‚” while members of a joint venture have joined together for a particular purpose or project (Ward 1). The joint venture in our case is between Hangzhou
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Eli Lilly in India: Rethinking the Joint Venture Strategy 1. What Decisions or Actions need to be taken? For Luc Bonnard‚ the vice chairman‚ board of directors of Schindler Holdings Ltd‚ the decision to make was to allow Silvio Napoli‚ the Indian country manager to continue managing after 8 months of operations without installing a single elevator. More importantly Silvio needs to decide whether to stick with his business plan that he wrote in Switzerland or come up with a new business plan
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