STRATEGY ADOPTED BY PARLE BISCUIT…….. 9. STRATEGY ADOPTED BY BRITANNIA BISCUIT. 10. FINANCIAL PERFORMANCE………………………. 11. PORTER’S FIVE FORCES OF PARLE………………. 12. PORTER’S FIVE FORCES OF BRITANNIA………… 13. BCG MATRIX OF PARLE ……………………………. 14. BCG MATRIX OF BRITANNIA………………………. 15. LESSON TO DRAW……………………………………. BISCUIT INDUSTRY IN INDIA: Biscuit industry contributes Rs 8‚000 crore to the FMCG industry and provides a vast opportunity for growth‚ as the per capita
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commercial and institutional developments Professionally managed projects Dynamic management style Efficiently maintained facilities LIST OF EXISTING AND OPERATIONAL TENANTS: GROUND FLOOR Anicia Maong Shop Bench Jacobs PC Net Advance Biancos Jollibee Penshoppe Big Bucks Kamiseta Rebel Graphics Blues Brothers Kazuotan Rene TeleCom Kislap Gold and Silver Rusty Lopez Broadway Gem Kris 100 San Ichi CAJ Lagunas Heritage
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all shapes and sizes. Case 1 Dove 1. The market was flooded and jam-packed with beauty products from soaps‚ body washes‚ creams etc. As a result Dove a division of Unilever sales’ began deteriorating in 2004. They were on the dog side of the BCG matrix and needed to come up with a strategy soon. 2. As a result of declining sales‚ Unilever ‘s management approached their PR agency Edelman to come up with a plan to turn things around‚ together‚ they created a campaign that centred on the beauty
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Case Analysis By: Hardik Mishra (B08010) Kaushambi Ghosh (B08012) Pankaj Agarwal (B08020) Ritesh Chowdhary (B08023) Agenda • • • • • • • • • History of GCMMF Business Model Product Category Industry Analysis SWOT Analysis BCG Matrix Market Segmentation Financial Analysis The Way Forward..!!! History • Founded in 1946 under the name Kaira District Cooperative Milk Producers’ Union Ltd by Tribhuvandas Patel • Runs as a purely farmers’ cooperative • Starting from
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vision‚ values • check and understand internal analysis tools used to set a competitive advantage(MOV/RBV/VCA) thoroughly • Ansoff’s 4marketing strategies for growth- you have to quote from sources thoroughly‚ which ones is the company pursuing? • BCG and how it is managing its product portfolio etc • The company’s Marketing objectives- refer to class notes given • Marketing mix decisions • Read and Apply as many case studies as you can from the text book that can strengthen your work • Its
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in exchange with a regular payment and usually a percentage piece of their gross sales or gross profits as well as the annual fees. The franchisor and the franchisee is bind by an agreement in accordance to the business where they engage with. Jollibee‚ McDonalds and KFC are among the world’s best known and loved brands today‚ and this would not have been possible without their dedicated employees. These companies also make sure that they’ve put the right man on the right job. And it is also because
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Jaime Augusto Zobel de Ayala (born 1959) is a Filipino businessman. He currently serves as chairman and chief executive officer of the Ayala Corporation. His brother‚ Fernando Zobel de Ayala‚ is president of the corporation‚ while his father‚ Jaime Zobel de Ayala‚ was president until 1994 and currently holds the title of chairman emeritus. In addition to his position in the Ayala Corporation‚ Mr. Zobel is chairman of the Board of Directors of Globe Telecom‚ Bank of the Philippine Islands‚ and Integrated
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|TERM PAPER – MARKETING PLANNING | |MKTG 6120 MARKETING MANAGEMENT | |INSTRUCTOR : ASSOCIATE PROFESSOR DR. WAN JAMALIAH WAN JUSOH | | | | | |
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Business Strategy Guidance for Contents Contents 2 Introduction 3 Strategic Concepts and Terms 4 Business Strategy 5 Strategic Thinking 5 Ansoff’s Growth Vector Matrix 5 Strategic Planning 7 BCG Growth-Share Matrix 7 Directional Policy Matrix 8 Co-Operative Food Store Audits 10 Environmental Audit 10 PESTEL Analysis 10 Porters 5 Forces: 10 Organisational Audit 11 Stakeholder Analysis 14 Co-operative Stakeholders 14 Stakeholder Mapping 14 Bibliography 16
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Available on the iPad THE 50 MOST INNOVATIVE COMPANIES April 15‚ 2010‚ 5:00PM EST The 50 Most Innovative Companies For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005‚ the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia By Michael Arndt and Bruce Einhorn In the past decade‚ as the U.S. was losing an estimated 2.4 million factory jobs to China‚ the Economic Policy Institute
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