Jollibee Foods Corporation : International Expansion Case Study Analysis 1. Problem Statement: Jollibee Foods Corporation was a company originally established by the Tan family in 1975 as an ice cream parlor in the Philippines‚ but soon had to change its market caused by the oil crisis in 1977 which was a trigger that immediately caused the price of ice cream to double.Already established in the fast food industry and having dealt the initial barriers faced by those entering it‚ the Tan family
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Jollibee Foods Corporation (A) From the brief description in the case‚ ascertain the underlying structure and economics of the fast food industry. The fast food industry began in California and spread throughout the world. THe major goal was to serve time-constrained customers by providing good-quality food in a clean dining environment and at a low price. Profitability depended on high customer traffic and tight operations management. Store location was critical as it involved large investments
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Alentajan‚ Marian Joy Balldos‚ Christelle Ayn Co‚ Meljorie T. Dee‚ Andrea Hilarry Rodelas‚ Dan JOLLIBEE CORPORATION a) Identify its Vision and analyze it according to the criteria learned in class. We excel in providing great tasting food that meets local preferences better than anyone. We provide superior dining experience‚ through FSC (Food‚ Service‚ Cleanliness) excellence in every encounter. We are the most cost efficient restaurant company in our business segments‚ allowing us to price at the
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P 655‚900.00 for the first year‚ P 1‚260‚700.00 for its second year and P 2‚352‚000.00 for its third year. The selling price for wholesale retailers is P 18.00 and cost per unit is P 9.75. Computations for these values are given further in the marketing plan. The
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after sometime. Our first stop was at the Jollibee Commissary. We saw how their stuff was made; sauces‚ sausages‚ buns‚ patties‚ etc. I found this plaque thingy rather cute. We have visited the Jollibee Commissary the System‚ which operates 24/7‚ manages Jollibee’s total supply chain process. The Laguna commissary is the biggest and most advanced in the country and among Asia’s best. Operated by Zenith Foods Corporation (ZFC)‚ a full subsidiary of Jollibee‚ the newest commissary is on a 6-hectare
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Jollibee Foods 1. On what key resources and capabilities did Jollibee build its market position in the Philippines? Jollibee’s success in its home market developed as a result of its ability to better meet the needs of the Filipino customer. Although its success was mediated by the political and economic crises of 1983‚ Jollibee was still able to deliver a product that both cheaper and better tasting than that of McDonald’s. • As one of the “5 Fs‚” flexibility was an asset of Jollibee. The
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Standby power > Case History Jollibee Commissary‚ Canlubang Laguna‚ The Philippines Our energy working for you.TM Where: Jollibee Commissary‚ Canlubang Laguna‚ The Philippines What: Two 1750DQKB generator sets‚ powered by QSK60 engines‚ one 2 MW DQKC generator set‚ powered by a QSK60 engine and PowerCommand® Digital Master Control MC200 from Cummins Power Generation Purpose: To provide backup for the grid power supply to the food-processing plant in the event of power outages‚ especially during
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JOLLIBEE FOOD CORPORATION Medium – Term Strategic Plan Prepared by [pic] Date 30th October‚ 2009 STRATEGIC PLAN FORMART Page I. Introduction 3 II. Brief Description of the Company 3 III. Mission/ Vision/ Values 4 IV. SWOT Analysis 4 V. Business Objectives 5 VI. Key Strategies 6 VII. Key Activities 6 Introduction Nowadays‚ the environment of business is more severe. This is a
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The Marketing Audit The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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guidance on how to develop a 5 to 7 paragraphs that will allow me to determine the marketing deliverables for this project adn provide resources. I ’m attaching the original scenario. Your help is greatly appreciated You are developing the scope statement for the project‚ and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series
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