Principles of Marketing Prof. Ayman Etman Assignment 1 Student Name: Bassem Nagy Raafat Riad Wolsely Student ID: Sunsilk Co-creations Shampoos & Conditioners Introduction: Sunsilk is a hair care brand‚ primarily aimed at women‚ produced by the Unilever group‚ which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand‚ and ranks as one of the Anglo-Dutch conglomerate’s “billion
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INTRODUCTION: Kota Fibres‚ Ltd. is one of India textile fiber manufactures that supply nylon fiber to domestic textile mills which make saris‚ the traditional women ’s dress. Facing demand of India ’s female population of 500 million‚ the saris industry consumes 12 billion yards of fabric‚ and the market keeps a steady 15% annual growth. Kota Fibres has been run as a family business by Ms. Pundir and her family since 1962. In the year of 2000‚ Kota Fibres outperform market average by growing sales
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FILMORE FURNITURE LTD Filmore Furniture Ltd. manufactures colonial maple furniture. The company was incorporated in 1970 by Fred Filmore‚ who had been the sole proprietor prior to that. In 1983‚ Fred Filmore retired and sold his business to his only son Phil‚ age 38‚ for a small sum. That year‚ annual sales totalled $1‚300‚000. Phil Filmore was an aggressive manager and strategist. He modernized the plant‚ introduced new product designs and accessories such as mirrors and lamps‚ and implemented new
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YCube Ltd Case Study Key Information o In 2011‚ YCube sold 35‚000 games at $40 each. o Total Costs amounted to $550‚000 of which $200‚000 were fixed. o In 2012‚ the company replaces a part that costs $3.00 with a better part costing $4.50 per unit. o An installation in the same year costs $20‚000 with a useful life of 5 years and no salvage value. It follows straight-line depreciation. Useful Equations Profit = Revenue − Total costs Profit = P? − UVC? − FC Profit + FC = ?(P − UVC)
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Dansk Designs Ltd.‚ founded in 1955‚ is a company that markets stainless steel flatware. The firm traditionally followed a strategy of differentiation. They produce high quality products for the "top of the table". Their goal was to reach a small market segment‚ which consisted of upper class‚ prestigious customers. Dansk Designs wanted to sell the concept of the Dansk brand‚ and believed their consumers would purchase the Dansk products because of the prominent brand name and because the products
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HRM Pty Ltd To: Senior Management From: Ms June Bellard‚ Human Resource Manager Date: 7/3/2012 Subject: Proposal for implementing policies and processes relating to separation and termination. To achieve successful policies/processes relating to separation and termination they need to be implemented correctly. The key elements of a successful policy/process is the ease of the implementation and the fulfilment of purpose. I propose the employees responsible for this duty would benefit from
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Parag. N. Jani PGPMS 2010 -2012 Roll No.21. CONTENTS CERTIFICATE 3 ACKNOWLEDGEMENT 4 PROLOGUE 5 CASE LAW INDEX 6 Case 1: Daiichi Sankyo Vs Zenotech Laboratories Ltd. 6 Case 2: Technip Vs South East Asia Marine Engineering and Construction Ltd (SEAMEC) 6 Case 3: Phiroze Sethna Pvt. Ltd Vs SEBI 6 PRIME TIME MATTER 7 EPILOGUE 38 SELECT BIBLOGRAPHY 40 CERTIFICATE I Nadirsaw K. Dhondy‚ Advocate Supreme Court have examined thesis of Mr. Parag. N. Jani who
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Depending on the boy/girl ratio the co-educational institution has several advantages over the non co-educational system. Having classes together is an excellent idea and is successful in most schools. Boys become aware of girls’ abilities and vice versa. A spirit of co-operation and competition thrives in the co-educational system. Girls & boys at a self conscious age take extra care of themselves. Growing up together and sharing activities such as dramatics‚ art and other things like socials
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The co-operative Food limited‚ which is one of the UK’s biggest food retailers‚ coming 5th place after other supermarket businesses. They have over 3‚000 stores all located in the UK and in 1998 The Co-operative business‚ stocked Fair-trade products in most food stores. The co-operative is a large business and has many different sectors but our coursework will be based on the food section. In 2009 the co-operative group bought the Somerfield business meaning that they increased on the number of stores
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Why have McDonald’s super-sized co-branding? In this essay‚ we seek to give a balanced informative diagnosis of how in recent years McDonald’s have tried to recreate and re-sculpt its brand image in the mindset of its customers and society as a whole. In particular‚ we want to focus our attention on how McDonald’s has adopted the marketing strategy known as co-branding to draw on the benefits of already well-established brands. “Despite being in the midst of an obesity crisis‚ it has done little
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