Sunsilk Co-Creations
Principles of Marketing
Prof. Ayman Etman Assignment 1
Student Name: Bassem Nagy Raafat Riad Wolsely
Student ID:
Sunsilk Co-creations
Shampoos & Conditioners
Introduction:
Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle Eastland is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand.
Key facts
•Number 1 in Asia, Latin America and the Middle East
•Sales of more than €1 billion a year.
•Selling in 80 countries.
•Also sold as Elidor, Hazeline, Seda and Sedal.
•Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled on one day.
The Market’s Situation:
The Exchange Value: From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. Each hair “issue" variant links to an "expert” with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a “hair fall” variant for the brand. The lineup also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Color, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita - inventor of Japanese hair straightening process 'YUKO' - for Perfect Straight.
The Strategic Mission: Sunsilk Co-Creations idea approached their existing markets, They planned their mission on having greater recognition for their brand, Thus they
Prof. Ayman Etman Assignment 1
Student Name: Bassem Nagy Raafat Riad Wolsely
Student ID:
Sunsilk Co-creations
Shampoos & Conditioners
Introduction:
Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world's leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate's “billion dollar brands". Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle Eastland is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand.
Key facts
•Number 1 in Asia, Latin America and the Middle East
•Sales of more than €1 billion a year.
•Selling in 80 countries.
•Also sold as Elidor, Hazeline, Seda and Sedal.
•Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled on one day.
The Market’s Situation:
The Exchange Value: From 2009 Sunsilk started working with a number of professional hair "experts" to develop new and improved products. Each hair “issue" variant links to an "expert” with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a “hair fall” variant for the brand. The lineup also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Color, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita - inventor of Japanese hair straightening process 'YUKO' - for Perfect Straight.
The Strategic Mission: Sunsilk Co-Creations idea approached their existing markets, They planned their mission on having greater recognition for their brand, Thus they