What Is Redken?

Redken is a professional hair product line that Paula Kent and Jehri Redding created. Redken is a huge professional product line that offers low ph products to all its customers. Soon after the creation of Redken, it turned into a $1.5 million company. Redken went from just a sensitive hair shampoo and conditioner to a full-blown color line and styling products for hair salons. Paula Jane Bear is the founder of the popular company called Redken. She teamed up with Jehri Redding to create a low PH products for Paula’s sensitive hair (“About Redken”). The original goal for the company was to sell products to salons and give classes to hair stylist so they can learn how to use the products and educate their clients. In the first a second years
She knew that the exclusivity was the main key to help sell Redken products. She put a policy in place to only allow salons to sell the products and not drug stores or beauty supply stores. With this in place she had to terminate 14 distributors for breaking this policy. She took a step out of the company and gave it over to Simon Mester. While he was in office as president for Redken sales went down and Redken took a turn for the worse. Simon was fired in July of 1986 due to the inability to keep sales up and making the company public. The Meehans took control again and made the company private
In 2004 Redken created a line just for men because they would be more open to buying salon quality products. They started to create a new product every year so that they could keep their clients on their toes and keep wanting more. They also kept the integrity of what Paula originally made this product for which was sensitive scalps. In the 1970’s Redken held its first ever Redken Symposium. This is a big deal for them because it attracts hair stylist from all over the U.S. It’s a hair show created so Redken can show new techniques and new lines of products. It’s also a great learning tool for stylist who are in need of a little inspiration. Redken has held a Symposium once a year since 1974. In the 2000’s Redken really gets involved in the hair world. They become leaders backstage in beauty, sending a team of artists to fashion week in New York, Milan, Paris, and London (“About Us.”). They also came up with new ways to connect and communicate with people. They create “How To” videos to demonstrate step by step how to do hair things. They also had inspiring images and offered tips to clients on how to take care of their hair at home. Social Media also helped them spread the word through famous people and stylist showing off their “Redken Ready