a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929‚ the people of India have been growing up on Parle biscuits and sweets. Initially a small company
Premium Retailing Brand
Mumbai‚ India has been India’s largest manufacturer of biscuits and confectionery‚ for almost 80 years. Makers of the world’s largest selling biscuit‚ Parle-G[1]‚ and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries‚ are market leaders in their category and have won acclaim at the Monde Selection‚ since 1971[2]. With a 40% share of the total biscuit market and a 15% share of the total confectionery market
Premium Brand
� INCLUDEPICTURE "http://www.arnotts.com/Biscuits/Images/p_headtop_94.gif" * MERGEFORMATINET ��� �� INCLUDEPICTURE "http://www.arnotts.com/Biscuits/Images/p_headtoptwo_94.gif" * MERGEFORMATINET ��� EXECUTIVE SUMMARY The Australian cracker and crispbread market was worth $245.4 million in June of 20031. With the Australian biscuit market accounting for about $100million annually. Arnotts Biscuits controls approximately 56% of this market2. Where over the past few years‚ has seen to an increase
Premium Marketing Brand management
A newspaper once said "Biscuits are like potato chips‚ you can never stop with one". I never realized this fact until I read this statement in the said newspaper ( cant recall the newspaper and the place‚ but the statement lingered on in my mind ) . Biscuits are a household name these days. The markets are flooded with biscuits of every taste and for every age group. Sometimes it would be just difficult for us to decide on what to go for. These are good combinations with a hot cup of Tea or a coffee
Premium Tea Milk Time
Name of Company: LONDON BISCUITS BERHAD 1.0 Introduction Earlier on‚ biscuits were regarded as part of people who were ill‚ but at present is one of the most preferred fast foods across various age groups. This was the time when the urban population was looking for ready-made food at a convenient cost. The London Biscuits Berhad (LBB) is one of the most prominent biscuits brands in Malaysia. The company was established during 1981 and till today has managed to maintain a distinctive position
Premium Malaysia Economy of Malaysia Kuala Lumpur
Indian Biscuit Industry India - 3rd largest producer of biscuits Organized sector produces 1.7 million tons of biscuits/year valued at INR 110 billion in 2008 Glucose biscuits represent 42% of the market Sector growing at 15 % annually 60% of the market is owned by organized sector Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons
Premium Marketing Price
Strategy Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access
Premium Brand Marketing Brand management
PROJECT ON PROJECT GUIDE: SUBMITTED BY: CONTENTS • • • • • • • • • • • • • • • • • • • Acknowledgement Preface Executive Summary Objective of the project Research Methodology. Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure • • Word of
Premium Marketing
chain management and acknowledged service skills in hoteliering. SUNFEAST In July 2003‚ ITC entered in Biscuits market with the Sunfeast it was Glucose‚ Marie and cream biscuits. The brand connotes to happiness‚ contentment‚ satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In 6 years Sunfeast has launched many new varieties and has it launched almost all types of biscuit categories. At that time‚ Britannia
Premium Marketing Brand
demographic and socio-economic segments across urban and rural India‚ through every day food like bakery and dairy products. Biscuits straddle nutrition‚ delight and convenience benefits and reach over 90% of all households in the country. Biscuits are consumed as healthy in-between meal fillers and make very effective energy providers (100 gm of most of Britannia biscuits provide around 10-15% of energy‚ proteins‚ required by an adult). The fortified range of products also provides vitamins‚ Iron
Premium Nutrition Saturated fat Cholesterol