Task 1 In this task will describe the promotional mix used by two organisations which are Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services. Coca-Cola is an American company for soft drinks such as coca cola‚ sprite‚ Fanta etc. The most famous product is the drink of Coca-Cola‚ while the company produces more than 3‚500 drink .It distributes its products in more than 200 countries around the world‚ and consumption is about 50 billion of the company’s
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SIA SWOT TOWS SFA STUDIES Strength Young Fleet Geographical diversification Strong Brand reputation Self-sustainable business model Bold and prudent management Highly competitive human resource Effective distribution channel – CRS - ABACUS Weakness No government subsidies Short of route network Too much service classification and pricey Opportunity Open Skies – government agreement between countries‚ bilateral or multilateral Strategic alliance Growth of air passenger service
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Cited: 10-Q for Quarterly Period Ended December 25‚ 2004 http://www.apple.com/investor/ Apple Governance http://www.apple.com/investor/ Apple Financial Analysis http://www.hoovers.com/ Diverse Articles on Apple http://www.businessweek.com
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Internal factorsExternal factors | Strengths: 1. Quality recognition. 2. Leadership positions for flour milling and film exhibition divisions. 3. Strong free cash flow from flour milling operations. 4. Shrewd management with proven track record. 5. Strong financial position. 6. Online system. 7. Cost advantage. 8. Employer relations. 9. Brand recognition. | Weaknesses: 1. Earnings are subject to prices wheat. 2. Less margin profit of flour. 3. Process-oriented R&D.
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References: Wal-Mart Annual Report 2004 http://www.walmartstores.com/ Diverse Articles on Wal-Mart http://www.businessweel.com/ Wal-Mart Financial Analysis http://www.hoovers.com/ Diverse Articles on The Economist http://www.economist.com/
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Law and Corporate Managers – Prof. Larry Franklin Question Two A. (i) For refusal In order to honor the LC‚ the Seller has to comply exactly with the terms of the letter of credit. There are numerous typo errors in the LC and misspellings of the destination port and the Seller name‚ hence only a waiver of the discrepancies from JFTC will enable Bank of China to pay the Seller. As long as the waiver is not received‚ the BOC cannot make any payments. BOC has to state why it is not going to
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Gujarat Co-operative Milk Marketing Federation Limited M5CST01: Business Strategy Submitted To: Mr. M. A. Sanjeev/Mr. Gopi Mennon Submitted By: Shivani Pandey 09609007 Pankaj kumar Singh 09609036 Karan Verma 09609086 Ankush Bhatnagar 09609185 Amal Abraham 09609186 2010-2011 1.0 Introduction 1.1 Background of the Industry The dairy industry plays an important role in the socio-economic development of India. The dairy industry in India is instrumental in providing cheap nutritional
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Brad Kellogg maintains a monthly balance in his checking account of approximately $150‚ writes about 25 checks a month‚ and makes three deposits each month. How would Brad decide which one of the following checking accounts he should use? Bank A: regular checking
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Analysis of the Kellogg’s organisation and discussion of the modelling methods used Introduction Below is a financial report analysing whether the Kellogg’s company (K) is worthy of investment. To do this I will examine their historical data and financial information; then from these‚ make calculations and model the company’s situation (This information report was obtained from http://uk.finance.yahoo.com). After calculating the models I will be able to compare them with the actual stock
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find undertaking these tasks for their own products daunting. One reason is that the list of potential bases for segmenting a market is seemingly endless and there is little guidance as to how to choose among them. Further‚ when the segmentation analysis is complete‚ many or even all of the subgroups may represent attractive targets‚ making it difficult to decide how to focus resources. In this chapter‚ we address these issues by presenting a strategic approach to segmentation and targeting. The
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