Coca Cola And Kellogg Company For Selected Product And Services

Task 1
In this task will describe the promotional mix used by two organisations which are Coca Cola Company (Coca Cola) and Kellogg Company (Corn Flakes) for selected product or services.

Coca-Cola is an American company for soft drinks such as coca cola, sprite, Fanta etc. The most famous product is the drink of Coca-Cola, while the company produces more than 3,500 drink .It distributes its products in more than 200 countries around the world, and consumption is about 50 billion of the company's products a day around the world.
The company was founded in 1892, but the very beginning was when Dr. John Barberton mixed Coca-Cola syrup with sparkling water in his lab in 1886, in Atlanta, New York. In 2011, The Company got the title of
Moreover, these promotions can be done through different places like at an exhibitions, supermarkets etc.

Public relation:
It's a marketing activity which is aware of the social responsibility of the organization and it help them to develop programs and create communication way with the masses of the organization in order to ensure that both of them are satisfied with the policy and procedures of the organization.
From the selected organization, they do public relation to make their goods awarded by talking with people who are closer to them and provide some samples to people to taste them, if they like it then they will be told to inform others that their products might be known.
Also used as a way of sponsorship like to response the giants’ teams or players of footballing etc., just to appear only their products and people may identify them.

As the picture shows the coca cola company use the giant player who is Rooney and playing in the giant team also which is Manchester united.

And from Kelloggs also use to show or introduce the company and their products because of making good relation to the public such as through the football teams as the picture show
The main objective of Kellogg Company is to produce this product for those who prefer their children after waking up to eat anything or before they go to school. Widely elders who bought this product (cornflakes) are those who live in cities and whose lives (or life) are middle classes. And those who likes or use this kind of product in those who care and love for their children.
What's more, they chose to make the quality and healthy items that they will need promotion support (advertise) through the television, radios etc. Since it helps society to know what products they produce Kellogg.
Price
Kellogg has different pricing strategies for reducing the customer's needs. Also Kellogg use to set prices to promote products when someone (or customer) buy their products like cornflakes in wholesale the prices are becoming lower, for example if the box of cornflakes has the price of 2.5 rials, when the wholesale of 12 pieces being sold for 25 rials only which will be the same as everyone will cost 2 rials only.
Furthermore, Kellogg's' products are not very expensive but their prices are higher than their competitors.
Also, the people praise the company because of their products are best, that’s why customers buy their products they know the company producing good and healthy