Positioning for International Expansion Henry Jaya Sasmita Ferry Wijaya Yanny Yenni Salim Index List • • • • • • • • • • • Company Background Product Strategy Business Strategy Corporate Strategy Giordano’s Current Positioning Strategy Change current Positioning? Proposed Relative Positioning Map Giordano’s Key Success Factors (KSF) Could Giordano transfer its KSF? Giordano enters Indonesia Giordano in Indonesia Company Background • Established in 1981 by Jimmy
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Outcome 1 – Understand anatomy and physiology in relation to moving and positioning individuals. 1. Outline the anatomy and physiology of the human body in relation to the importance of correct moving and positioning of individuals (See addendum 232 1.1) 2. Describe the impact of specific conditions on correct movement and positioning of an individual. • Wash Hands – Avoid cross infection • Suitable clothing – Avoid restriction of movement and therefore increase risk of injury
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Marketing Brands Objectives‚ Positioning & Strategy Campaigns • Origin of term • Military Campaigns • Political Campaigns • Advertising Campaigns Origin of term Fr. campagne‚ It. campagna - open country suited to military maneuvers n Campaign - a series of military operations with a particular objective in a war n Campaign - a series of organized planned actions with a particular purpose‚ as for electing a candidate Political Campaigns In politics‚ as in war‚ you have to pick
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Stamford University Bangladesh [pic] Assignment On Motivational Conflict and Product Positioning (Consumer Behavior) Prepared for: Submitted by: Miss Shohana Islam Asif Ahmed Assistant Professor‚ Department of Business Administration‚ Batch: 3 Stamford University Bangladesh. Stamford University Bangladesh. Date of Submission: January 4‚ 2010 Motivational Conflict The resolution of motivational conflict often
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show that every shared Zipcar takes up to 20 cars off the road and cuts emissions by up to 50 percent per user‚ making its service not only quick and easy but environmentally responsible too. 1. Evaluate Zipcar based on the benefit-oriented positioning. Zipcar wants to be a well-positioned brand that appeals to a customer base with unfulfilled needs. By appealing to people living in densely populated neighborhoods in cities such as New York or San Francisco‚ Zipcar offers customers the important
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Marketing strategies are a main back bone to any business. There are 4 Ps governs the whole marketing strategy and those 4 Ps of marketing are Product‚ Price‚ Promotion and Positioning. These 4 P’s of marketing will evaluate your strategy as weak or strong. Many biggest business giants also follow these four things in detail in planning their marketing strategy. This is the stepping stone to take your marketing towards success. If these 4 P’s of marketing are fulfilled in the required manner then
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nourishment for serious medical and surgical patients unable to take normal food. Introduced into the Indian market in the early sixties‚ Complan was first promoted ’ethically’‚ that is‚ to doctors who then prescribed it for their patients. This ethical positioning as complete and balanced nourishment obtained very good support from doctors and a growing‚ if modest‚ tonnage of sales was achieved. However‚ after some time growth levelled off. In 1970‚ Glaxo set up a Family Products group in the Company with
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Introduction Adidas is a major German sports apparel manufacturer‚ which was founded in 1948. It is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world‚ after Nike. The company’s clothing and shoe designs typically feature three parallel bars. The company revenue for 2009 was listed at €10.38 billion. The market segmentation; targeting and position play an important role in this company. This essay will use the three factors to analyze this
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ANALYSIS AND DIAGNOSIS INTERNAL AND EXTERNAL ANALYSIS o Corporate connection: Relationship to other plans: Corporate goals with respect to profit‚ growth and so on. - Desired market share Positioning of the company or its product lines Vertical or horizontal integration Strategic alliances Product-line breadth and depth Customer-relationship management Marketing-related plans: (developed by people who do not report to marketing) Sales Advertising and promotion
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level‚ thereby affecting every part of the company. It cannot simply be a marketing ploy‚ which might arouse the suspicions of consumers. Repositioning is the process of changing consumer perceptions of a brand relative to competitors. In the positioning map shown in Figure 5.9‚ Nissan did not have an advantage with regard to either safety or speed. The marketing department‚ after seeing the results‚ might try to reposition Nissan on the variable of safety. Repositioning would involve improvements
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