Internationalization Strategy – Eu Yan Sang International Ltd Integrated Project Internationalization Strategy Table of Contents Content 1. 2. 3. 4. Executive Summary Introduction Financial Analysis Environmental Analysis 4.1 PEST Analysis 4.2 SWOT Analysis 4.3 Industry Analysis: The 5 Forces Internationalization Strategy 5.1 Leadership Challenges for Different Modes Of Entry 5.2 Retail Marketing Mix & Merchandising Strategy 5.3 Internationalization & Ethics 5.4 Organizational Management
Premium Retailing Vermiform appendix Traditional Chinese medicine
Eu Yan Sang was founded in 1879 and specializes in Traditional Chinese Medicine. It evolved from a small shop in Malaya selling traditional Chinese herbal remedies‚ to a global healthcare company manufacturing and retailing traditional Chinese medicines and herbs. It was listed on SGX in 2000 with operations in Hong Kong‚ Malaysia‚ Singapore‚ Australia‚ Macau and China‚ giving it a strong foothold all over the Asia Pacific region. Ranked 16th in consumer health in Singapore in 2011 and 7th in
Premium China Hong Kong Traditional Chinese medicine
eu yan sang------------------------------------------------- Eu Yan Sang From Wikipedia‚ the free encyclopedia Eu Yan Sang | Type | Public | Founded | 1879 | Headquarters | South Bridge Road‚ Singapore | A typical Eu Yan Sang retail outlet. Eu Yan Sang ’s headquarters in South Bridge Road‚ Singapore Eu Yan Sang (Chinese: 余仁生; pinyin: Yúrénshēng‚ SGX: E02) is a company that specialises in traditional Chinese medicine. It currently runs more than 160 retail outlets in Hong Kong‚ Macau
Premium Wikipedia Chinese language Traditional Chinese medicine
of the Company As one of the oldest company in Malaysia‚ Eu Yan Sang has undergone growth strategies to expand its business through increasing the size of the company and transformation of branding and image‚ types of products‚ packaging and marketing method. Eu Yan Sang has comes a long way beginning offering traditional Chinese medicines to tin mine coolies in Malaya 133 years ago. Today‚ listed on the Singapore Exchange‚ Eu Yan Sang has more than 300 retail outlets in Hong Kong‚ Malaysia‚ Singapore
Premium Southeast Asia Traditional Chinese medicine Alternative medicine
ANALYSIS 7 4.1. Political 7 4.2. Economic 8 4.3. Social 8 4.4. Technological 8 4.5. Legal 9 4.6. Environmental 9 4.7. Conclusion of PESTLE Analysis 10 5. INTERNAL ANALYSIS 10 5.1. SWOT Anal ysis on Eu Yan Sang 10 5.2. Conclusion of SWOT Analysis 11 6. INDUSTRY ANALYSIS 13 6.1. Key Success Factors 13 6.2. Michael Porter’s Generic and 5 Forces Analysis 15 6.3. Michael Porter’s 5 Forces Analysis 15 6.4. Implications of Assessment (Issues) 17 7. OBJECTIVES 18 7.1. Short-Term (1-2 years) 18
Premium Strategic management Marketing
ational University of Singapore Business School Master of Business Administration Marketing Management (BMA 5009) Group Final Project: Marketing Eu Yan Sang to the Young‚ Modern Singapore Consumer 8 November 2010 TABLE OF CO TE TS EXECUTIVE SUMMARY 1. 2. I TRODUCTIO ........................................................................................................ - 1 EYS OVERVIEW .................................................................................................
Premium Traditional Chinese medicine Alternative medicine Singapore
Analysis of Eu Yan Sang (EYS) The strength of EYS from internal environment: • Market Leader Eu Yan Sang is a market leader in traditional Chinese medicine (TCM). Their product quality and professional ethics have been regarded highly by its customers. They enable to charge premium price to customer because of their high quality products. EYS lay in its high brand equity that earned over a century and its renowned brand name and image. • Core Competencies There are over 300 products under Eu Yan
Premium Chinese language Hong Kong Han Dynasty
Key Success Factors of PSO: • We believe that excellence in our core activities emerges from a passion for satisfying our customers’ needs in terms of total quality management. Our foremost goal is to retain our corporate leadership. • We endeavor to achieve higher collective and individual goals through teamwork. This is inculcated in the organization through effective communication. • We are an Equal Opportunity Employer‚ attracting and recruiting the finest people from around the
Premium Management Business ethics Ethics
AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the answers exceed the maximum length requirements. QUESTION 1 Identify and briefly
Premium Low-cost carrier Airline Southwest Airlines
Key Success Factors Retailer Industry Number of Rivals Wal-Mart’s primary competitors were Kmart and Target. Wal-Mart also competed against category retailers like Best Buy and Circuit City in electronics‚ Toy “R” Us in toys‚ Kohl’s and Goody’s in apparel; and Bed‚ Bath‚ and Beyond in household goods. It also competed against warehouse club segment like Costco Wholesale‚ Sam’s Clubs and BJ’s Wholesale Club. Internationally‚ Wal-Mart‘s biggest competitor was Carrefour. Scope of Rivalry Wal-Mart
Premium Sam's Club Costco Wal-Mart