Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
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Market Internationally & KFC in China Due to the environmental and sociocultural forces‚ there are always differences between domestic and international marketing. However‚ international companies wish they could standardize the marketing mix for cost saving and easier to control‚ plus less time to be spent on the marketing plan. But it is almost impossible to standardize the marketing mix while expanding internationally as each market is unique. I think most products should be customized for
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Unit 9: MANAGING AND DEVELOPING PEOPLE Task 2: TEAM WORKING AND MANAGEMENT STYLES Introduction As part of my unit 9‚ managing and developing people‚ I will be discussing and assessing the management styles and team work of a recent event I have been involved in. The event that I have chosen to base my assessment on is the Christmas disco. I have selected the Christmas disco as it was a recent event I have been involved in‚ where as a team we planned‚ organised and ran the event.
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committed to serving the best chicken at the fastest speed and with a smile. Trainee Managers help with day-to-day running of the restaurant‚ and need to ensure that all operations‚ customer service‚ cash handling‚ marketing‚ purchasing‚ human resources‚ administration and training & development policies are followed. • Trainee Managers must have at least a year 10 education and 2 years work experience in a managerial/supervisory role. • Must have excellent customer service skills and the ability
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CHALLENGE IN LEADING AND MANAGING HUMAN RESOURCES Previously‚ in the essay 1‚ we discuss about the different challenges for assembling and leading human resources. We concluded that leadership and Human Resource Management (HRM) were bounded and needed as skill each other. In every leadership styles‚ the leader is a masterpiece of the game but could not be considered apart from human resource. A leader couldn’t lead alone; he needs human resource for that‚ while human resource needs leader to manage
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拥有充分灵活的自主权的管理部门 As we can see‚ the reason for this difference lies in two aspects. First of all‚ market orientations and targets of K’s and M’s are different. KFC‚ once landed in China‚ spread its business rapidly throughout the country. It pays attention to its development in quite a number of Chinese cities‚ big and small. By now‚ KFC has more than 1‚000 restaurants in China‚ becoming the No.1 fast food brand. On the contrary‚ M’s mainstream-city strategy put the focus of its business in metropolis
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Assignment 2 Part A Unit 5003V1 - Managing Team and Individual Performance Section Student Name Student Number 1 2 3 4 Assignment 2 Part B Unit 5005V1 – Meeting Stakeholder and Quality Needs Section Student Name Student Number 1 2 3 Co-ordination Format of Presentation and Assignment was done by Susan Clarke Submission Date 26th March 2014 Word Count 3‚799 (Excluding Introduction and Appendices)
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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The features that denominate the characteristics of a team to be an effective one and the difference it has from the other created teams within an organisation is unique in every factor. And this unique aptitude of the team to execute its best at any level for an indefinite period of timeframe allocated for the best result and also has the compatibility to perform at the very best in an effective and efficient manner according to the ability it has (Birken & Lee‚ 2013). The roles and objectives are
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1. Explain what HR management is and how it relates to line management. Human resource management refers to the practices and policies we need to carry out the personnel aspect of management job‚ specifically‚ acquiring‚ training‚ appraising‚ rewarding‚ and providing safe‚ ethical‚ and fair environment for our company’s employees. HR management and line management share responsibility for most human resource activities such as skills training. 2. Give several examples of how HR management concepts
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