Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines
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entry. Some of the giants in the fast food industry are McDonald’s (MCD)‚ Starbucks (SBUX)‚ and Yum Brands (YUM). While McDonald’s and Starbucks operate under only one brand name‚ Yum Brands consists of multiple fast food restaurant brands such as KFC‚ Taco Bell‚ Pizza Hut‚ and WingStreet. In order to compare how these industry leaders compare to one another‚ performance metrics be used. Due to the nature of the fast food industry‚ the metrics that are most used to measure are Food Cost‚ Labor Cost
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Compared to the matured market like US and the UK the Bulgarians still find the quick service restaurants quite trendy and creative. Moreover there is no sign of the consumption to go down. The main players on the market are McDonald’s (since 1994)‚ KFC (since 1994)‚ SubWay (since 2008). In Bulgaria there is difference between the burger and sandwich fast food and the typical Bulgarian fast food‚ which offers pre-cooked or fast prepared dishes. Typical Bulgarian fast food chains are Happy‚ Ugo‚ Divaka
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industry experts alike. Pizza Hut‚ Inc.‚ a division of Tricon Global Restaurants‚ Inc.‚ has more than 7‚200 units in the U.S. and 3‚000 units in more than 86 other countries. Tricon is the parent company to two other segment leaders‚ Taco Bell and KFC .when combined with Pizza Hut‚ these organizations make up the world’s largest restaurant group. Pizza Hut offers many different styles of pizzas along with side dishes such as salads‚ Buffalo wings‚ pasta‚ breadsticks‚ desserts and garlic bread. Pizza
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Fast food chains like McDonalds operate in more than 126 countries in six continents having more than 31‚000 restaurants globally (Arndt‚ 2007). Burger King‚ another worldwide fast food chain‚ has operations in more than 65 countries of the world; KFC restaurants located over 25 countries‚ Subways is present in 90 countries with total 39‚129 restaurants and so and so forth (Buthrie‚ Lin & Frazao‚ 2002). However‚ according to most of researches‚ fast food is not at all fit for health and can cause
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customers per day. Café De Coral takes the advantage of broad experience in the fast food industry and makes it to become the biggest and most successful brand in Hong Kong. 1. Perform a SWOT analysis on Café De Coral 1.1 Strength Awards for its management excellence In the previous years‚ Café De Coral has strived for its excellence for the past several decades. In 1994‚ Café De Coral got the first prize "The Hong Kong Q-Mark for Excellence in Quality" awarded by The Hong Kong Q-Mark Council Federation
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Known for ignoring public health concerns and pioneering weapons-grade junk food‚ this conglomerate ’s subsidiaries have most recently given us the cheeseburger-stuffed pizza (Pizza Hut)‚ the Doritos-shelled taco (Taco Bell)‚ and the "Double Down" (KFC) -- a bacon-and-cheese sandwich that replaces bread with slabs of deep-fried chicken. So it should come as no surprise that with the three meals hitting their caloric max-out point‚ Yum Brands has been leading the effort to
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statement is true in several different ways though they all share a common root ‚ and that is the widespread media saturation of all things American.; such as‚ a) in eating habits especially fast food such as McDonalds (Maccas) and Kentucky Fried Chicken (KFC))‚ and b) socially - with sports - for example Basketball‚ Baseball‚ Horseracing‚ and televised sports coverage; also c) recreationally: with similar holiday habits: movie/television watching‚ music listening/watching (‘MTV’); camping‚ fishing‚ visiting
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Table of Contents Table of Contents 1 EXECUTIVE SUMMARY 3 CHAPTER ONE 4 1.0 INTRODUCTION 4 1.1 BACKGROUND: 4 1.2 RESEARCH OBJECTIVE: 5 1.3 PROBLEM STATEMENT: 5 1.4 PRIMARY RESEARCH QUESTION 5 1.5 OTHER RESEARCH QUESTIONS 6 1.6 HYPOTHESIS 7 1.7 POPULATION 8 1.8 SAMPLE 8 1.9 RESEARCH TOOL 8 1.10 ANALYSIS 8 1.11 SCOPE 8 1.12 LIMITATIONS 8 CHAPTER TWO 9 2.1 INTRODUCTION 9 2.2 JOB SATISFACTION: 14 2.3 FACTORS INFLUENCING JOB SATISFACTION 17 2.4 JOB DESIGN 17 2.5 WORKPLACE
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Nicholas Smith April 27‚ 2009 Principles of Economics Paper - The USA ’s Fast Food Industry Fast food restaurants represent one of the largest segments of the food industry with over 200‚000 restaurants and $120 billion in sales in the U.S. alone. Fast food restaurants‚ also known as quick service restaurants‚ are noted for their short food preparation time. Some of the largest players in this category include international giants like McDonald ’s and Yum! Brands‚ national chains such as Wendy
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