STRATEGIES for MACRO-LEVEL INTERVENTIONS Walden University Course: PSYC 4006 Global Perspectives in Psychology 2/8/2013 “Fighting the Global AIDS Epidemic” HIV/AIDS has been a current global issue in the news since the discovery of the disease in the late 1970’s to now in 2013. Over three decades of new developments such as medications‚ treatments‚ and diagnosed cases exist. Fighting the global AIDS epidemic is still as much of a challenge today as it was yesterday
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difference lies in two aspects. First of all‚ market orientations and targets of K’s and M’s are different. KFC‚ once landed in China‚ spread its business rapidly throughout the country. It pays attention to its development in quite a number of Chinese cities‚ big and small. By now‚ KFC has more than 1‚000 restaurants in China‚ becoming the No.1 fast food brand. On the contrary‚ M’s mainstream-city strategy put the focus of its business in metropolis‚ such as Beijing‚ Shanghai and Guangzhou‚ and has not yet
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KFC Group 3 * Anirudha * Abhijeet * Ismail * Mohmmed * Michelle * Sulaksha * Tirtharaj Company profile Company profile * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over in 1986 * Changed its name and logo to KFC in 1991 * Today KFC is owned by Yum! Brands.(since 1997) * Industry: Restaurants * Founded: 1930 North Corbin‚ Kentucky * Founder: Harland Sanders * PepsiCo Inc. took over
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Kentucky Fried Chicken There are many stakeholders of KFC the main ones are Employees‚ Customers‚ Delivery services‚ Contracted Vending Companies‚ suppliers and Contracted Cleaning Companies. Employees- •Employees are important stakeholders in the business as they provide the service to the customer who eats at KFC. Without well trained staff the business would not run smoothly. The interest of the staff would be to make sure they have a secure job and a steady wage. If employees feel they are
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KFC SWOT analysis The Kentucky Fried Chicken mission statement The Kentucky Fred Chicken mission statement is "To sell fast food in a fast‚ friendly environment that appeals to pride conscious‚ health minded consumers" vision statement : ""To be the leading integrated food services group" so the world ‘s best tasting starts with the fresh ingredients ‚ the chicken farms &how they raised up … let’s start analyzing the portofolioes: **According to the BCG –matrix: Stars | Cash
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SWOT KFC SWOT analysis 2013 | Strengths | Weaknesses | 1. Second best global brand in fast food industry in terms of value ($ 6 billion) 2. Original 11 herbs and spices recipe 3. Strong position in emerging China 4. Combination of KFC – Pizza Hut and KFC – Taco Bell 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering | 1. Untrustworthy suppliers 2. Negative publicity 3. Unhealthy food menu 4. High employee turnover
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both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing advice about the location of store and exclusive sponsorship in 1‚5miles radius with population are about 30.000 people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the
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company is really more than the sum of its parts? To create viable corporate strategy you can´t act independently within the different internal factors of the company company. Even if you work well at the company core competencies‚ or even if you do a great job restructuring its corporate portfolios or building learning organizations you might not succeed. In that case you would be only focusing on individual elements of corporate strategy: resources‚ businesses‚ or organization rather than turning those
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secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name recognition and a strong foothold in the industry. The Colonel
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or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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