Buyer Behaviour – Branding - Loyalty Contents Purchase Decision Making Process p. 3 Approaches and Theories of Buyer Behaviour p. 6 Factors Affecting Buyer Behaviour p. 9 Brand Loyalty and Corporate Image p. 12 References p. 15 Purchase decision making process * When buying products or services‚ consumers typically follow this five-step process: 1. Need Recognition Need recognition occurs when a consumer identifies a need and thinks of a product
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TYPES OF BUYERS 1. The Silent Buyer Stays silent‚ apparently glum‚ who is probably more disturbing to a new salesperson. How to handle: - Ask questions‚ wait for feedback. - Make a selling point‚ repeat it twice ask their opinion. - Meet silence with silence‚ it forces prospect to say something. 2. The Phlegmatic or Imperturbable Buyer These are cool and calm buyers How to handle - Go on for simple presentation‚ explain everything and give remarks of close. He will reply. 3. The
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Buyer (Source Selection): Use a weighting system to determine which evaluation criteria are most important. The evaluation criteria could be as simple as the price for off the shelf standard items‚ or it could be a combination of factors for a more complex proposal. Following is a list of some examples of evaluation criteria. • Cost - To evaluate the overall cost‚ you should consider all cost-related factors‚ such as: o Purchase price o Delivery cost o Operating cost • Business aspects
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and using economic and services‚ including the decision process that precede and determine these acts." (Engel et al‚ 1968‚ p 5) Buyer behaviour refers to "the acts of individuals directly involved in the exchange of money for economic goods and services and the decision process that determined these act. "(Engel et al‚ 1968‚ p 5). Both consumer and buyer behaviour differ amongst the population as people have different wants and needs. Therefore it is untrue to say that working women buy
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potential. These are the highest-level needs on the hierarchy. Motivation & Buyer Behavior According to Jerry Thomas‚ “Motivational research seeks to discover and comprehend what consumers do not fully understand about themselves. Implicitly‚ motivational research assumes the
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Out-of-Class Negotiation Student’s name: Johnny Xue Indicate the assignment: Retail A. How did you prepare for this negotiation in advance? To accomplish this out-of-class task‚ I first figured out what to buy and where to buy it. I looked up the Google maps and tried to find a right store to do the negotiation. I ruled out restaurants‚ supermarkets and some chain stores like Starbucks‚ because they offer a fixed price and they have policies on the prices. Finally I found a flower store
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Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer Table of Content: 1. Introduction…………………………………….Page:1 2. The characteristics that affect consumer behaviour 3. The types of consumer buying decisions 4. The components of the decision making process 5. Conclusion 6. Reference list 7. Appendices 1. Introduction The purpose of this report is to describe the purchasing scenario of a consumer
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Section A: Case Study This section carries 50 marks. INSTRUCTIONS: ANSWER ALL QUESTIONS. WRITE YOUR ANSWERS IN THE BOOKLET PROVIDED. 1. Read the following case study carefully and answer the questions that follow. Case Study You are the lawyer for Audrey Lim‚ a training consultant. Last month‚ Ms Lim was involved in a car accident. As far as she is concerned‚ the traffic light was in her favour at the junction and she had the right of way. According
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Capital equipments for Projects‚ Raw Material‚ Packaging‚ MRO and various General and technical services. I think negotiation skill work shop was very important work shop for me. Before negotiation skill workshop‚ I thought it is just a business skill but after work ship I realized that it is much more then business skill. Before negotiation skill workshop I was thinking about negotiation is all about bringing price down‚ matching delivery dates and getting better price. During the workshop I realized
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TEN WAYS THAT CULTURE CAN AFFECT YOUR NEGOTIATION by Jeswald W. Salacuse Governance | September / October 2004 Share on emailEmail Share on twitterShare on Twitter Share on facebookPost to Facebook Share on linkedinShare on LinkedIn Share on deliciousSave to Delicious Share on instapaperSave to Instapaper When Enron was still – and only – a pipeline company‚ it lost a major contract in India because local authorities felt that it was pushing negotiations too fast. In fact‚ the loss of the contract
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