(ISSN 2231-5985) “COCA COLA IN INDIA: A STUDY ON PRODUCT PORTFOLIO AND DISTRIBUTION ADAPTATION” Prof. Ray Titus* Nagabhushana** ABSTRACT The research study was conducted to learn the localization strategy of global beverage company Coca Cola in terms of two of its marketing mix variables‚ namely‚ the product portfolio on offer and the distribution process. In the process detailed information was collected on products launched‚ sales and distribution practices followed by the company‚ the working style
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. DISTRIBUTION CHANNELS BIBLIOGRAPHIC REVIEW António Abílio da Silva Couto‚ nº 5195 Cidália Martins Domingues‚ nº 5115 Joaquim Luís Sousa Pereira‚ nº 5194 Paula Marisa da Silva Lima Ferreira‚ nº 5100 Paulo José Branco‚ nº 5198 This work was oriented by Dr. Francisco Coelho ABSTRACT: Deciding for a distribution channel is probably one of the most important actions a marketer has to take in his career. In this work we identified the main distribution channels‚ the external factors that should
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Chapter 17 Mini Case The Leveraged Buyout of Cheek Products‚ Inc (in millions) 2007 2008 2009 2010 2011 PV of UCF 2007-2011 at 14% Sales $1‚627 $1‚824 $1‚965 $2‚012 $2‚106 = (1‚735/1.14)+(1‚519/1.142)+(1‚188/1.143)+(1‚192/1.144)+(1‚251/1.145) Costs 432 568 597 645 680 4‚848 Depreciation 287 305 318 334 340 EBT 908 951 1‚050 1‚033 1‚086 UTV Less taxes (363) (380) (420) (413) (434) = (1
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Promotion based on seniority Argurments against promotion based on seniority Group 2 Tran Vo Anh Duy Nguyen Huy Hoang Nguyen Huy Hung Phan Nguyen Khanh Ly Lam Thi Phuong Minh Le Thuy Uyen Human Resource Management MBC: 3.3 Prf: Dr. Lam Nguyen Supporting arguments Before giving several disadvantages of using promotion based on seniority system‚ definition of seniority is considered. In his book‚ Zack (1989) stated‚ “The
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about what they do as part of their responsibilities for marketing products‚ the tasks associated with setting price are often not at the top of the list. Marketers are much more likely to discuss their activities related to promotion‚ product development‚ market research and other tasks that are viewed as the more interesting and exciting parts of the job. Yet pricing decisions can have important consequences for the marketing organization and the attention given by the marketer to pricing is just
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TOPIC: Distribution The current topic is about distribution while the main article will explain about Apple’s distribution strategy to expand their international market through innovation of strategies of the retail stores. Previously‚ Apple was prefers to open their retail shops around the customers’ neighborhood or busy commute places such as Grand Central stations. However‚ recently Apple has stated its plan to open their retail in prestigious shopping centers such as Harrods‚ London (Gurman
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message" is growing‚ Director of Operations Sitwat Shah said people still ask‚ "What is organic and why should I buy it?" Chipping away at any preconceived notions is necessary. So‚ too‚ is making a mark in ’a competitive retail environment. "We recognize that this is a market with hundreds of different brands‚" director of Sales Ali Shah said. "We had to ask‚ ’How do we stand out? ’" For starters‚ the product alone differentiates the company from competitors‚ he said. About a year ago
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The systems development life cycle‚ also known as the waterfall model‚ consists of seven phases. Those phases are planning‚ systems analysis‚ system design‚ development‚ testing‚ implementation‚ and maintenance. When this model is being used by a company they will usually complete one phase before beginning on the next. During the planning phase a systems analyst‚ who may or may not work for the company‚ will outline a proposed system‚ develop a budget‚ and create a detailed development schedule
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yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality compared to competitors and is hurting sales and brand image. CUSTOMERS In 1998‚ Americans spent $38 billion to buy over 1.1 billion pairs of shoes. Sporting Goods Manufacturers Association revealed that athletic
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indicate what groups and lifestyles we pledge allegiance to. Clothing paints the first picture in our minds about everyone we meet. Based on simple clothing choices‚ we can tell how much money one makes‚ what kind of personality they have and even their sexual orientation Clothing most certainly can indicate what financial group one finds themselves in. Even if someone isn’t fashion forward perhaps‚ people shop in stores that their financial situations affords them. Torn and worn clothing often
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