Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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Recruitment P1 Describe the recruitment documentation used in a selected organisation A job description is a list of the general tasks‚ or functions‚ and responsibilities of a position. Lists of working conditions that come with a job for example‚ pay hours or duties. Typically‚ it also includes to whom the position reports‚ specifications such as the skills needed by the person in the job‚ salary range for the position A job advertisement is an announcement that informs people that there
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Introduction: I have been asked to describe the main employability and personal and communication skills required when applying for a job as customer service assistant at JD sports (P2).After that I will assess the importance of employability ‚ and personal skills in the recruitment and retention of staff in JD’s(M2). The role of customer service assistant: Customer service assistant is working directly with a company’s customers‚ answering questions‚ providing information‚ performing research
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P1: Exploring Creative Product Promotion Scenario: You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology‚ Apple and Samsung. Apple and Samsung are without a doubt‚ leaders in their respective fields‚ in terms of technological
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P1- Explaining the role of effective communication and interpersonal interaction in a health and social care context. Effective communication is way in which people communicate towards each other. There are wide ranges of ways that communication can take place for example one to one conversations‚ group conversations. This can either be informal or formal depending on the individual’s outcome. An example of effective communication that can take place in a health and social care setting is a hospital
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1.1 – Explain the purpose of storing and retrieving required information The purpose of storing and retrieving required information is so you can readily retrieve it when it becomes required. Information is logged on a spreadsheet and filed with the log number this is so the information can easily be found if required. The information is stored in locked filing cabinets as the information can hold company details and account numbers this is only accessible by the Administration staff and each
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Create a plan for the collection of primary and secondary data for a given business problem-p1 Data is a plural of datum‚ which is originally a Latin noun meaning "something given". Today‚ data is used in English both as a plural noun meaning "facts or pieces of information". Data is simply a "scientific" term for facts‚ figures‚ information and measurements. Example; People with white hair. Data collection by an organisation can be internal or external. Internal data- Information‚ facts
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Contents P1 Introduction When working in a health and social environment‚ it is important that the surrounding nature is safe and free of any potential harm. A hazard is something that can possibly cause you this danger. Hazards range from something being misplaced to a broken object. When identifying a hazard‚ risk assessments would take place to find out the best and quickest solution to prevent any danger. The definition of a risk is the probability
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P1: Describe how marketing techniques are used to make products in two organisations. Ansoff Growth technique; Below are the four descriptions; • Market Penetration Market Penetration is an existing product to the existing customers. It is increasing revenue‚ through different ways. For example‚ promoting the product‚ re packaging the items‚ repositioning the brand‚ price drops and much more. But the product is not altered and do not seek any new customers. • Market Development Market
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P1 The Tussauds This group is a now part of a Merlin Entertainments. It is also the world’s 2nd biggest leisure group; it is second because of Disney. This group is based in Poole‚ Dorset‚ from this it manages a lot of brands and also more than 50 attractions‚ some of the attractions are: * The Madame Tussauds (The Tussauds Group is now part of Merlin Entertainments) * Legoland Parks * Sealife Centres * Gardaland in Italy * The Dungeons and the London Eye
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