International Logistics Written Assignment Logistics and Supply Chain Management Table of Contents 1.0 Executive Summary 3 2.0 Introduction and Background 4 3.0 Literature Review 5 4.0 Recommendations 8 Reference List 10 1.0 Executive Summary The globalisation of markets has increased customer demand and product differentiation. Higher quality products and shorter delivery times are essential for maintaining customer satisfaction
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Question 1: There were several interrelated issues that Cisco’s supply chain faced. Inaccurate Demand Forecasts Firstly‚ the demand forecast accuracy on which decisions were based was low. Customers at the time were placing the same order with several suppliers and closing the deal with the supplier that delivered the order first. As noted in the Cisco Systems Case Study‚ due to this practice‚ an order for 10‚000 routers simulated demand for 30‚000 machines. Cisco’s sales force failed
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IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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achieve and sustain a competitive edge. The philosophy of strategic supply chain management (SCM) has been appraised as a means of beating and sustaining the market share in manufacturing Industry (Chan et al‚ 2003). Construction Industry is multidisciplinary and involves unique projects. Could this be the reason why Construction has not been performing satisfactorily as decried by Egan in1998? The interfaces between differing supply chains within the organization are commonly very prone to adversary‚
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CHAPTER TWO Discussion Questions 1. How would you characterize the competitive strategy of a high-end department store chain such as Nordstrom? What are the key customer needs that Nordstrom aims to fill? The Nordstrom web site states the following. Over the years‚ the Nordstrom family of employees built a thriving business on the principles of quality‚ value‚ selection‚ and service. Today‚ Nordstrom is one of the nation’s leading fashion retailers‚ offering a wide variety of high-quality
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SUPPLY CHAIN OF IRON ORE With the increasing demand in iron ore due to rapid industrialisation and increase in demand of steel‚ the need for a proper distribution network or a supply chain has been realised. The following section takes into account the supply chain system of iron ore with some examples quoted from the Australia-China supply chain‚ which is one of the most important supply chains due to Australia being the largest exporter and China being the largest importer of iron ore. Logistic
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Global Supply Chain Hang Pan Agenda Company Profile Global Supply Chain Management Challenges and solutions Conclusions Apple profile Founded on April 1‚1976 by Steve Jobs‚ Ste ve Wozniak ‚ Ronald Wayne Headquarter : Cupertino‚ California 394 retailed stores worldwide Produc ts Hardware: iMac‚MacBook‚ iPhone‚ iPod‚ iPa d Software: Mac Os X‚iTunes‚ Internet brower s‚….. New product development process The whole development process is in USA. Global supply chain Designed
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lysDell Supply Chain Analysis Group 11: Mentor: Heidi C. Dreyer Sep-09-2012 Outlines • What’s direct model? • Dell’s position in PC market; – Dell’s competitive strategies; – Implied demand uncertainty analysis; • Dell’s supply chain capabilities; – Facilities; – Inventories; – Transportations; – Information; – Sourcing; – Pricing; – Responsive supply chain; • Strategic fit; • Limitations; • Challenge and proposals for emerging markets; What’s Direct Model? Several supply chain models in
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4-3 Short Paper: The Boeing Company A supply chain is a series of integrated processes within and across a company that produce a product or service to meet the demands of a consumer (Krajewski‚ et. al.‚ 2013). Every company has a specific supply chain design and this design is implemented to meet the company’s competitive priorities. Supply chain management refers to the coordination of the company’s processes with those of customers and suppliers to match the flow of services‚ materials‚ and
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Supply Chain Management of J C Penney in perspective of APL Logistics Ltd. 1.0. Introduction Internship report is a mandatory requirement of the Bachelor of Business Administration degree of BRAC University. This report has been designed to portray my on the job internship with APL Logistics from the period of January to April‚ 2007. Being a Customer Service Representative of APL Logistics Limited‚ I had the opportunity to get attached with the supply chain or logistics management department
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