Management Exam Notes – Case Study Notes – A Fallen Star Strengths * Positive Outlooks and Goals for company growth in the Future * Long History of Successful projects at home * Endeavour has incentives to bring in new talent * Seeks to atone for past mistakes through using a business analyst * Large Skill base amongst employees * Strong Reputation Locally Weaknesses * Branching into areas without enough knowledge of the land or culture * Wrong
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Chapter One Notes: Overview of Marketing Chapter 1 Objectives • Define marketing and explain its core concepts • Discuss how marketers create value for a product or service • Explain the four orientations of marketing • Discuss the role of customer relationship management in creating value • Discuss the importance of marketing both within and outside the firm Chapter Road [pic] What is Marketing? • The marketing Umbrella: o Product o Price o Distribution
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Marketing: separating fact from fiction Most people‚ when asked what marketing is all about‚ usually give the following responses: Advertising! Sales! Products! Free gifts! Research! This isn’t unusual. These words often describe what most people think marketing represents‚ whether they’re students or indeed fellow professionals who work in industry. The descriptive words above certainly form part of the jigsaw puzzle of what the world of marketing constitutes‚ but marketing itself
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Marketing Management‚ Chapter 1 Marketing and the Job of the Marketing Manager 1) Identify the statement that supports ubiquitous marketing department concept. B) Marketing is what the people in the marketing department do. Diff: 2 Page Ref: 4 2) Why is ubiquitous marketing concept considered to be dangerous? D) People from other departments may refrain from marketing efforts. Answer: D 3) Marketing is involved and necessary when: B) the buyers have many choices. 4) Marketing
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importance of Strategic Management in Jay Ambe retail store: 5 The catch of Strategic and Tactical marketing 6 Strategic marketing: 6 Tactical marketing: 6 Strategic Management Process 6 Organization structure of Jay Ambe retail store 9 Industry and market environment analysis 11 Porter’s five forces framework 13 Link between strategic positioning and marketing tactics 14 Relationship marketing 14 Segmenting and targeting the markets 15 Integrating the marketing mix 15 References
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14/5/2013 STRATEGIC MANAGEMENT Management Five functions of management–planning‚ organizing‚ motivating‚ staffing and controlling Strategy is a plan for the accomplishment of desired objectives. It is normally large in scope that includes the entire organization long term‚ normally several years cross functional in that it involves all the organization Dynamic - because it has to be capable of change Involves large amounts of organization resources Strategic management The process by which the
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Strategic Marketing Management Royal Jordanian Airlines Q 1. Select and name any Company you are familiar with and describe its business? Part A Over the years‚ airlines have successfully streamlined their operations‚ improved efficiency‚ made substantial technological advances‚ and tightened costs. Value-adding benefits such as reward systems have also been incorporated‚ as well as vast improvements in services provided and safety of travel. The
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Marketing Management MARKETING Marketing is the management process responsible for identifying‚ anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing 4 DEFINING THE TARGET MARKET In order to accurately plan marketing activity it is vital to clearly define who is being targeted. In order to do this we need a framework for segmenting both the consumer and business markets. Consumer Market Segmentation factors product distribution region
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economic growth. It’s a co-operative organization which is being managed by the apex body‚ Gujarat Co-Operative Milk Marketing Federation Ltd. The organization is based in the Anand district of Gujarat and has set an example to the world that how well can a co-operative organization run in a long term. Amul in India has brought a white revolution and helped India to be the global leader in the production of milk. India ranks no.1 in the world in milk production. It is also the no.1 brand in manufacturing
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questions: 1. In what long-term assets should the firm invest? (Capital budgeting) 2. How can the firm raise cash for required capital expenditures? (Capital structure) 3. How should short-term operation cash flows be managed? (Working capital management) Forms of business organization: Proprietorship- single owner Partnership- more than one owner Corporation- legal entity separate and distinct form its owners and managers. Corporations Advantages: Unlimited life- independent of owners
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