years later‚ the problem miners had with finding sturdy pants was brought to Levi ’s attention. This is what ultimately led Strauss to ease out of selling dry-goods and focus on designing the first pair of denim high-wasted overalls‚ later known as jeans. In 1873‚ Levi Strauss used his money from his already successful dry-goods business to fund‚ and patent‚ tailor Jacob Davis ’s idea of placing metal rivets at the points of strain on the pants; thus‚ Levi ’s brand was born. Such a simple innovative
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Based on the information contained within the case study‚ I believe Foley should pursue the Zwinktopia social media plan. I believe this is her best choice for a number of reasons. First‚ Zwinktopia users fit the target demographic for the UnME Jeans brand. Its users span the age range she is marketing to—teenage girls. The Forrester Research Study of Interest in Marketer Profiles on Social Networking Sites reported the following: • 68% of young adults‚ age 18-21‚ visit social networking sites
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countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Its market-leading apparel products are sold under the Levi’s®‚ Dockers® and Levi Strauss Signature® brands. Levi’s®: Invented in 1873‚ Levi’s® jeans are the original‚ authentic jeans. They are the most successful‚ widely recognized‚ and often imitated clothing products in the history of apparel. Levi’s® jeans have captured the attention‚ imagination‚ and loyalty of generations of diverse
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Issues 1-. What are the tax consequences if Jean & Joseph create the corporation by transferring the Tricometer intellectual property and more than $10‚000 of cash so that corporation can acquire the patent‚ trade name and trademark? 2-. What are the tax consequences if Jean & Joseph jointly acquire the patent‚ trade name and trademark; create the corporation with more than $10‚000 cash; and license the patent‚ trade name and trademark to the corporation in return for royalties? 3-. Add another
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Levi Strauss & Co. is a flourishing business. Since the early days‚ it has been a leader in the garment industry. The original and most famous Levi Strauss product is blue jeans. Jeans have become desirable and even fashionable clothing for not only miners‚ farmers‚ and cowboys‚ but also for movie stars‚ executives‚ women‚ children‚ and teenagers from all over the world. Throughout its history‚ however‚ the company has researched and developed a number of other products. The company now markets a
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fifties‚ an emotionally charged period associated with youth‚ sex‚ rebellion and heroism. Levis wanted to appeal to the young generation instead of having the label‚ dads old work clothes’. They wanted to reach out to people who would desire the jeans for their unusual look‚ but also for their originality and classic status. Levis intention was to lower the age profile of the brand’s consumers. The young generation is the largest market but is also the hardest to break. Brands and labels were appearing
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as the volume of production increases. Levi’s could have exploited opportunities to outsource their production facilities where labour is cheaper‚ in order to mass produce and have a cost advantages. Volumes of jeans have been produced in this market because other labels such as Arizona Jeans have exploited the opportunity. If they exploit the opportunity it means that they could produce for less and sell at a higher cost to their profitability. The Levi’s brand has product differentiation because
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Strategies 14 Levi’s® Builds Brand Online‚ Reaching Coveted Youth Market 14 Hardware‚ Ready to Wear 16 Jackets lined with cell phones and MP3 players are just the beginning. 16 Warmth‚ Music‚ and Conversation 16 Levi’s releases iPod-compatible jeans 17 Levi’s in India 19 Chapter 4: Current Branding and market segmentation 25 .Chapter 5: Litrature Review 31 Chapter 6: Research Methodology and Approach to the Project 32 Rationale of the Questions in Customer Questionnaire 32 Rationale of the
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Originally known as “waist overalls” Manufactured from fabric originally known as ‘serge de Nimes’‚ now known as Denim 1920s-1930s Great Depression occurs and jeans were an image for work wear 1920 Lee introduced the zipper fly 1930s-1940s mass consumption occurred Strauss changed fabric to a heavy blue denim material called ‘genes’ in France‚ becoming “jeans” in America
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The leadership styles of General Robert E. Lee and General Grant during the Civil War. Ulysses S. Grant was not as well known at the start of the Civil War as Robert E. Lee but proved to be just as valuable during the war. As a soldier‚ Grant believed‚ “When in doubt‚ fight.” And he did fight. He won fame for demanding unconditional (complete) surrender from the Southern commanders he was fighting. In fact‚ people in the North began saying Grant’s initials‚ “U.S.‚” stood for “Unconditional Surrender
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