Equality legislation – a summary The following is a guide only to the legislation currently in place that impacts on equality and diversity issues‚ and is not a comprehensive list. 1970 The Equal Pay Act (EPA) (as amended)‚ makes it unlawful for employers to discriminate between men and women in terms of their pay and conditions (including pay‚ holiday entitlement‚ pension etc) where they are doing the same or similar work; work rated as equivalent; or work of equal value. 1974 The
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Market segmentation‚ targeting and positioning Introduction You must have ever wondered why marketers only target certain markets and how these markets are identified. Think about universities: how do they identify which students to touch with about degrees schemes? What criteria or base (variables) do they use? Do they base it on where you live‚ your age‚ or your previous schooling scores? Do they market to postgraduate and undergraduate groups differently‚ what about international and domestic
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MAZDA: POSITIONING A PRODUCT LINE I TEGRATED MARKETI G COMMU ICATIO (MKTG 6140) Case Summary • Lack focus in marketing and advertising plan. • Weak positioning‚ focus on value for money only. • Introduced new marketing strategy. • New slogan – “Get In. Be Moved” for Protégé (1999). • New approach used to cater new target market. • Introduced new slogan – “Zoom-Zoom” (make fun to drive for adults). • New model - MAZDASPEED Protegé‚ Protegé5 and MAZDA6. 2 I TEGRATED MARKETI G COMMU ICATIO
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1. Which person or group do you think has the most influence on legislation? Give specific facts to support your answer. This is a hard question to answer. I’m torn between the President and the Citizens. However if I had to pick one I would say that the Citizens have the most influence on legislation. I believe they have the most influence because there are so many of us. If we all stand together on one issue then we certainly have the power to help change those things. In a way it’s the governments
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Gun Control Legislation: Background Checks and Public Policy. Gun control legislation is a very controversial topic and one that has taken a lot of attention in both academic and public policy circles here in the United States for the past 20 or 30 years. One of the most powerful tools which people have discovered for dealing with the issue of controlling who should or shouldn’t have access to guns is through the creation of background checks. The purpose of background checks in a general sense
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its stakeholder. To delivery its value‚ the company needs a marketing plan and strategy. The objectives of a marketing strategy are to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price‚ Promotion‚ Product‚ and Price. However‚ the objectives are not to just come up with a particular strategy‚ but rather to focus on providing value to your key market segments. A company
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RR1 POWERPOINT – LEGISLATION NOTES Legislation and how it affects you as a teacher…………… Employability 16+ Covering: Employment Rights‚ Application Forms‚ Barriers to Work‚ Communication Skills‚ Employability Skills‚ Interview Techniques‚ etc. Generic Legislation 01/ Health & Safety at Work Act (1974) covering: 1 Management of Health and Safety at Work Regulations 1999: Require employers to carry out risk assessments‚ make arrangements to implement necessary measures‚ appoint competent people and arrange for appropriate
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discuss subsequent authors who cite Fournier’s seminal 1998 work Consumer relationships with brands Brand positioning Introduction to the Brand Audit Building new brands Individual project: literature and findings Dr Dale Miller: Towards sustainable branding Strategic Brand Management Process Steps Identify and establish brand positioning and values Recall: Key Concepts Mental maps Competitive frame of reference Points-of-parity and points-of-difference Core brand
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Health and safety legislation Two of the most important pieces of health and safety legislation affecting educational establishments across the UK are the Health and Safety at Work‚ etc Act 1974 and the Management of Health and Safety at Work Regulations 1999. These set the standards that must be met to ensure the health and safety of all employees and others who may be affected by any work activity. Other regulations also exist to cover work activities that carry specific risks‚ for example lifting
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Contents: Introduction Abstract Steps in market segmentation‚ targeting and positioning Market segmentation Why does segmentation required? Steps in segmentation process Stages of Identifying Market Segments Market Segmentation of Consumer Market ‚ Business Market and international marketing Target market Targeting strategies Evaluating segmentation for targeting Evaluating Market Segments Process of choosing target market Factors to be considered while target market selection Decision
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