Managing Organizational Change Zaid Mulki AWR‚ 1 Business Administration Spring 2010 Page Contents Abstract 3 1. Introduction 4 2. Definition of Organization Change 5 3. Types of Organizational Change 5 3.1. Strategic Change 5 3.2. Structural Change 6 3.3. Technological Change 7 3.4. Behavioral Change 8 4. Change Process 9 4.1. Kurt Lewin 9 4.2. The Change Implementation Model 10 5. Obstacles to Change. 11 6. Managing Change 12 6.1. Commitment 12 6.2
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Dell case Based on Ali Farhoomand’s “Dell: Selling Directly‚ Globally (2007) Introduction Dell’s business model has been the key element of Dell’s growth in revenue and reputation. It was innovative‚ cost reducing and effective with customers. Since the foundation Dell grew rapidly and did not appear to look back until 2007 when they lost their spot as the number one computer vendor in the world. This report will identify the key elements of Dell’s strategy and explain why it was a success in
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Dell Case Study. 1. What is Dell’s strategy? What is the basis on which Dell builds its competitive advantage? Dell’s Strategy: The Company was focused on a simple idea of understanding the need of the customer and efficiently providing the most accurate Product that could satisfy the need. And this was done by direct selling cutting the role of middleman hence bringing a change in the Supply Chain. This meant that Dell knew the desire and need of the customer before any of its competitor
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Organizational Change Organizational Change If you are a business leader today there is one thing that constantly runs through your mind‚ “How can we continue to succeed and grow.” In today’s society it has become harder and harder to accomplish such a task. The world is ever changing and it does so in a pace that is far more rapid than that of 20 years ago. Business leaders know that change is inevitable‚ but where the problem lies is how to manage the change in a way that will allow for continued
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Dell Corporation Case Study I. Introduction Started by Michael Dell‚ Dell Computer Corporation is one of the world’s leading direct marketers of personal computer systems. Dell Computer Corporation designs‚ manufactures‚ markets‚ services‚ and supports a wide range of computer systems‚ including desktop personal computers‚ notebook computers‚ and network servers. In addition‚ it also markets peripheral computer hardware and software‚ as well as service and support programs. The success of Dell
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Organizational Diagnosis 2 Organizational change‚ in theory should be fairly straightforward – upper management mandates a change‚ and lower management and their staff agrees to implement the change‚ no questions asked. However‚ any organization that has attempted to go through any kind of change understands it’s not that simple. The most effective change implementation starts with a diagnosis that is shared by many employees at multiple organizational levels (Spector‚ 2010). Diagnosis
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1. What are the key challenges DELL should be concerned with as it enters the large scale server market? In the case‚ Dell Computers is currently seeking to enter the large scale server market. Companies such as Hewlett-Packard and IBM are two of the leaders in the large scale server market. These companies are offering various on-site field support options which range from a 24-hour turnaround to a 2-hour response time. IBM has experience within the large scale server market and has 135‚000
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Today’s business environment requires organizations to undergo change almost on a daily basis in order to remain competitive. These changes are typically unplanned and gradual. The content or what to change that I identified in my personal case is the shipping method for service parts that are exported to Europe. This particular type of change is referred to as an evolutionary change which is an ongoing‚ evolving process. The process of changing the shipping method for export service parts is with
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INTRODUCTION Organizational Development (OD) has become more and more important for today’s organizations because the world is moving so fast that organizations have to find ways to be more effective‚ more innovation‚ more customer-driven‚ and more agile. Cumming and Worley (1997) define organizational development as “a process that applies a broad range of behaviour science knowledge and practices to help organizations build their capacity to change and to achieve greater effectiveness”. Therefore
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Kurt Lewin the Philosopher Prepared by: Kurt Lewin‚ a noted social psychologist‚ developed the three step model of organizational change. The three steps are Unfreezing‚ Changing‚ and Refreezing. Unfreezing involves melting resistance to change by dealing with people’s fears and anxieties so they can be more open to the change. People are given new information that makes
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