LITERATURE REVIEW : INFLUENCER MARKETING INTRODUCTION Influencer marketing has emerged as one of the fastest-growing social marketing practices as brand marketers look to connect with consumers and customers in meaningful and authentic ways often through the collective voice of active bloggers that are passionate and vocal about the brands they love. It represents a form of Word of Mouth marketing‚ which we define as an unpaid form of promotion – oral or written- in which satisfied consumers tell
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Literature review An in-depth view into fish disease Kimberley 12/1/2010 Contents 1 Introduction 3 1.1 What is Fish Disease 3 2 Viral diseases present 3 2.1 Freshwater species only 3 2.1.1 Herpesvirus salmonis 3 2.1.2 Channel catfish virus 4 2.1.3 Epithelioma papillosum 4 2.1.4 Infectious Pancreatic Necrosis 5 2.1.5 Koi Herpes virus 5 2.1.6 Spring Viraemia of Carp and Swim Bladder Infection Virus 6 2.2 Both Freshwater and Marine species 6 2.2.1 Viral Haemorrhagic
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business have web presence‚ some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing
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Introduction: The topic that was chosen for the ceremony or ritual was the faith of Christians to be baptised. In this review six different author’s opinions will be compared‚ as a result to find out and to explain what it means for Christians to be baptised in water. This review will also indicate where the ceremonies take place and also who would attend this ceremony for example the leaders in the churches and also the congregation people that is part of the Christian faith. According to (Montague:
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INTRODUCTION: Profile of students: 2014 was the year‚ which saw an increasing number of students of XLRI batch‚ belonged to Generation Z. The current students are the ones who were born into a digital world and they find it difficult remembering a time without the Internet‚ laptops and most importantly mobile phones. Also‚ they are used to process huge amounts of information using high speed Internet. Since this generation has spend an increasing amount of time interacting on social media than
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Review of Literature on Abortion in the Family Abortion is a very controversial subject that has been continuously argued over for the past few years and probably for many more years to come. Women who are making the decision are effected emotionally‚ mentally‚ and physically since their bodies are going through many changes which it is not accustomed to. The main controversy is‚ who’s right is it to abort? Many will argue and say it is the woman’s right to chose what she does with her own
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Literature Review of Corporate Social Responsibility (CSR) in MNCs Introduction The controversies surrounding the process of globalisation have raised concerns that multinational companies (MNCs) might be pursuing profit at the expense of vulnerable workforces‚ environmental degradation and so on. In response to such concerns‚ MNCs have increasingly taken steps aimed at demonstrating their social responsibility as business organisations. One prominent development has been the elaboration and
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A Review of the Literature Transracial adoption occurs when two parents of one race or ethnicity adopt a child of another (Hoffman‚ Pena‚ 2013). Through the years there has been significant controversy surrounding transracial adoptions as it has been said that “(white families) no matter how well intentioned‚ may be ill equipped to help black children survive in a racist society and develop a healthy sense of themselves and racial identity” (Butler-Sweet‚ 2011). Most notably the National Association
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safe patient care it is imperative to retain the nursing staff. Nurse retention is more important than ever before with the constantly changing healthcare environment. There is a gap in the literature when it comes to data and evidence related to the experienced nurse and retention. A lot of the literature that is available specifically focuses on the new graduate nurse and nurse residency programs. There definitely needs to be a larger focus on data collection and more specific outcomes that relate
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publishers extend their business models into marketing services‚ they’re getting more involved in mobile-specific services. A few are beginning to dabble in custom development of branded apps for their advertising clients. B2B tech publisher IDG‚ for example‚ includes app development in the suite of mobile marketing services it launched last year under the Mobile@IDG service line. One early project involved a custom app for Juniper Networks that packages news feeds‚ technology tips and Juniper marketing
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