Our first task was to study the market research and decide our initial strategy. To decide our initial strategy‚ first we analyzed the different types of research data. There were five segments to choose from; Cost cutter‚ Work horse‚ Innovator‚ Mercedes and Traveler. We reviewed the customer needs for each segment and the information regarding how customers intend to use computers. After that we looked at the average price each segment was willing to pay for the ideal brand in different cities
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MGT 9702 – SERVICE OPERATIONS I LITTLEFIELD TECHNOLOGIES – OVERVIEW Littlefield Technologies (LT) produces Digital Satellite System (DSS) receivers. These receivers are assembled from kits of electronic components procured from a single supplier. The assembly process consists of four steps carried out at 3 stations called board stuffing‚ testing and tuning. The machines at these stations cost $90‚000‚ $80‚000
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Introduction The Everest group simulation was an online simulation which encouraged five students to play a unique and vital role on a team of hikers. The main goal is to reach the summit of Mount Everest. The simulation stimulates practical application of concepts and theories managerial decisions‚ especially in the form of groups. The purpose of this report is to reflect on the experiences encountered in the team during the simulation and identify relation of our experience and management
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Littlefield Labs 1 Capacity Management at Littlefield Labs I. Introduction There are 3 stations in the game called sample preparing‚ testing‚ and centrifuging‚ while there are 4 steps to process the jobs. Before the game started‚ we tried to familiarize with the process of the laboratories and calculating the costs (both fixed and variable costs) based on the information on the sheet given. We did not intend to buy any machines too early‚ as we wanted to see the demand fluctuation and the
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ittlefield Simulation #1: Capacity Management Team: Computronic When the simulation began‚ we quickly determined that there were three primary inputs to focus on: the forecast demand curve (job arrivals‚) machine utilization‚ and queue size prior to each station. Specifically we were looking for upward trends in job arrivals and queue sizes along with utilizations consistently hitting 100%. Upon initial analysis of the first fifty days of operations‚ the team noticed that Station 1 had reached
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Brittany Giannini Erie C45199 Section 014 (Simulation Analysis Report) BIC is a product that has been extremely successful‚ offering items such as a low-cost disposable razor‚ and pens that add value to the user at an affordable price. BIC uses a strategy similar to the Niche Cost Leader Strategy. The Niche Cost Leader Strategy puts the main focus on positioning a product at an affordable price while still presenting value to its customers. My reasoning for using this strategy
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Pricing Simulation During twelve months‚ starting in October‚ we were responsible for setting the pricing strategy of Universal Rental Car Company‚ as the district manager for the Florida region of Orlando. It was a big role as Florida was the company’s worst performing region and had two major problems: “Stock outs”‚ which used to occur during demand peaks‚ and “unsold inventory”‚ which occurred in demand valleys. Furthermore‚ we had to deal with the competitor in an intense price war‚ as the customers
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Production Planning and Inventory Control CTPT 310 Littlefield Simulation Executive Report Arlene Myers: 260299905 Rubing Mo: 260367907 Brent Devenne: 260339080 Miyaoka Scenario‚ Re: Littlefield Technology Simulation Game: Inventory Management Executive Summary At the onset of the game‚ we determined there were a few key things that had to be addressed to succeed. The first was to avoid stock outs which had already occurred in the first 50 days. We quickly moved to avoid stock outs
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AllSmile Annual Report Years One - Three ------------------------------------------------- Bradyn Carson‚ Clarissa McMickle‚ Micheal Sullivan‚ Peiying Li “Perfect Smile Just a Brush Away” Mission Statement AllSmile’s mission is to provide quality toothpaste globally at a fair and honest price‚ providing customer service with a smile. Motto “Perfect Smile Just a Brush Away” ------------------------------------------------- Table of Contents To our Shareholders Page 2 Potential Future
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[MarkStrat Report] [Industry A Team E] Strategies pursued in Sonite market (Segmentation‚ Targeting‚ Positioning) Original scenario‚ Period 0 At the beginning of the game‚ we are given two products in Sonite market: SEMI and SELF. After analyzing their product attributes and market positioning‚ we found that SEMI did a good job in terms of market positioning‚ which met the needs of Professionals and High-earners relatively well. This was shown in the high market share of SEMI in these
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