The types of environments analyzed are competitive‚ political-legal‚ economic‚ technological‚ social‚ and demographic. I have chosen to focus on the company L.L. Bean‚ and the social and competitive environments. I have chosen this company because I am a very big fan of their products‚ and I chose these environments because I think L.L. Bean is very good at influencing and marketing in these areas. To begin‚ the social environment includes people’s attitudes‚ values‚ and lifestyles. These factors
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Abstract: This case discusses the customer service initiatives of LL Bean‚ Inc‚ a US-based multichannel retailer. LL Bean had evolved from being a mail order company selling hunting boots into a leading international retailer selling apparels‚ home furnishings and outdoor equipment. Its endeavor was to deliver quality products at reasonable prices and offer excellent customer service to customers. In its 98-year long history‚ the company had preserved the customer-centric tradition set by the
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Dervis December 13‚ 2013 The company L. L. Bean is a retail and manufacturing corporation of equipments and outdoor apparel also improving in casual sportswear and outdoor sports equipment markets. L.L. Bean is one of the lead servers in casual sportswear market‚ rather than specialty market. It is also a mail-order‚ online company targeting urban upper middle class men and women based in the Unites States. The competitive strategy of L.L. Bean comes from its focus towards the customers and the
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Coffee Bean‚ Inc. (CBI)‚ is a processor and distributor of a variety of blends of coffee. The company buys coffee beans from around the world and roasts‚ blends‚ and packages them for resale. CBI currently has 40 different coffees that it sells to gourmet shops in one-pound bags. The major cost of the coffee is raw materials. However‚ the company’s predominately automated roasting‚ blending‚ and packing process requires a substantial amount of manufacturing overhead. The company uses relatively little
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Case Study L.L. Bean 1. What do you think are some of the customer loyalty issues that L.L Bean managers face as they grow online sales? I think that a customer loyalty concern that L.L. Bean managers may be faced with while growing their online store presence may include competition from the multitudes of other retail stores operating with their own online presence. Customers may be inclined to browse around several websites looking for better prices‚ something which may not be as easy to do
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By 1991‚ LL. Bean Inc was in the catalog business. LL Bean was a major cataloger manufacturer and retailer in the outdoor sporting specialty field. Their golden rule was: "Sell good merchandise at a reasonable profit‚ treat your customers like human beings‚ and they will always come back for more". They had six million active customers‚ and by 1991‚ twenty-two different catalogs ("books") were mailed. 80% of all their orders came in by telephone. They mainly reached the client using direct marketing
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Case Brief GATOR.COM CORP. V. L.L. BEAN‚ INC. 341 F.3d 1072 (9th Cir. 2003) (1) Facts: March 2001‚ L.L. Bean’s corporate counsel mailed Gator a cease and desist letter requesting that Gator stop its pop-up windows from appearing when customers visited their website. Gator refused to change its practices‚ and instead filed a lawsuit in federal district court in California seeking a declaratory judgment. L.L. Bean filed a motion to dismiss the case for lack of personal jurisdiction. In November
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L.L.Bean is an outdoor apparel and equipment manufacturer and retailer with a focus on quality products and practical designs that meet the high standards of its demanding customers. To meet quality standards‚ the company spends a significant portion of its resources on research and development and places a premium on the field testing of its products. L.L.Bean regards itself as a multi-channel retailer that offers direct sales of its products through mail‚ phone‚ fax‚ email‚ or internet channels
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of business: "The forecast is the only estimate of demand until actual demand becomes known" [ (Heizer & Render‚ 2014) ]. L.L. Bean estimates that annual costs of lost sales and backorders to be $11 million and costs of having too much or the wrong inventory were an additional $10 million. With losses like these it would appear from the outside that L.L. Bean has serious issues with item forecasting and inventory management. While there are several things that go into the decision of how
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Case Synopses Walmart Stores‚ Inc. 09/12/13 Which strategic management concepts are useful in the analysis of this case? 1. SWOT Analysis Walmart’s internal strengths and weaknesses and environmental opportunities and threads are: Strengths Highly motivated and committed employees (Associates) Top management involved on daily operations (street managers) Latitude price setting (allows more profitability in different locations) Technology oriented (Satellite system and logistic
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