: Ken Chua Contents Contents Page 1 List of Figures 2 1.0 Introduction 3 2.0 Literature Review 4-6 2.1 Consumer Behaviour and Consumer Decision Making 4 2.2 Market Segmentation 5-6 3.0 Corporate social responsibility (CSR) in Hilton Hotel 7-8 3.1 CSR Programs 7 3.2 CSR Initiatives 8 4.0 Factors Affecting Customer Loyalty 9-13 5.0 Strategic Responses to Changing Trend 14-16 5.1 Organisational Structures 14-15 5.2 Strategy Clock 15-16 6.0 Conclusion 17
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Introduction 1 Critical Analysis of Cultural Management in the Global Hospitality sector : 3 Relevance of Greet Hosftede’s “four dimension” theory in the hospitality sector: 5 Illustration: Business Performance Management of Hilton hotels Corp 7 Conclusion 9 References 10 Is the legacy of Greet Hosftede’s work on Cross-Cultural Management still relevant to managers in the Hospitality and Tourism industry? Introduction Around two millennia ago‚ Aristotle
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Brief Case Report # 2 – Hilton HHonors Starwoods introducing frequest guest program‚ and $50million ad campaign. Problem: raising costs for all hotels as they need to keep pace with competition. 1. How does Hilton HHonors program deliver value to its two parents‚ Hilton Hotels and Hilton International? Cooperate on sales and marketing‚ standardized operations‚ and run the Hilton HHonors loyalty program. (HHW) Not as a profit center but service 2. More specifically‚ can you quantify this
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Ninth Circuit Facts: During a convention at the Las Vegas Hilton in September 1991‚ Navy Lieutenant Paula Coughlin was attacked by a group of men in a hotel hallway. The resulting post-traumatic stress disorder and other problems related to the attack eventually hampered her ability to perform her duties. Ultimately‚ she resigned from the US Navy. Coughlin brought action against the Hilton Hotels Corporation (HCC)‚ the Las Vegas Hilton Corporation (LVHC) and the Tailhook Association for negligence
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perception of Asian customers in selecting Hilton London Metropole Hotel Aims Analyse the perception of Asian customers in selecting Hilton London Metropole Hotel‚ and the attributes which attracts Asian customers to the hotel with the perception and expectations of customers and staff. Objectives To analyse the attributes which attract Asian customers to Hilton Hotel. To evaluate the perception of Asian customers towards the attributes of Hilton Hotel. To analyse the expectations of Asian
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By the 1940s the modern architectural movement had shed all traditional reminiscences of the Mud?jar‚ Romanesque‚ gothic‚ and baroque influences Cuba had experienced‚ and another housing boom resulted from capital investment accumulated after World War II. Because of the technological advancement of reinforced concrete‚ apartment buildings started springing up in the late 1940s and through the next decade for the middle classes. Modernism came into its glory and peaked in the 1950s. Thousands of
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Work Designs for The HILTON Group of Hotels & the LALIT Group of Hotels. INTRODUCTION The base of the analysis was to compare and contrast the traditional and modern work approach of organisations. After hours of brainstorming sessions‚ the group decided to compare the universally acclaimed Hilton group of hotels to one of the India’s best ‚ Lalit group of hotels. The task was to relate which group of hotels adheres to which of the above mentioned work designs and to conclude
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1‚ 1964‚ known as Hilton International Co.. It was acquired in 1967 by Trans World Corp.‚ the holding company for Trans World Airlines. In 1986 it was sold to UAL Corp.‚ the holding company for United Airlines‚ which became Allegis Corp. in an attempt to re-incarnate itself as a full-service travel company encompassing Westin Hotels and Hertz rental cars in addition to Hilton International and United Airlines. In 1987 after a corporate putsch‚ the renamed UAL Corp. sold Hilton International to Ladbroke
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Skills: diverse range of service skills within management and staff. • Style: strong‚ participative culture. • Staff: specialized and experienced staff that is motivated and highly skilled. A well trained team who are proud of their hotel and respect and promote the brand values. • Shared Values: clear and well communicated. • Brand Strength: brand values well represented engendering brand loyalty amongst existing and new guests. • Reputation: a strong reputation
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Recommendation Benihana restaurants have been amassing great success for many years‚ however there are several recommendations that could create even more success and profitability for them. Benihana should consider expanding into high-end hotel chains while maintain management control. They should terminate the use of franchises as well as the idea of a fast food chain. Benihana also should avoid focusing on targeting the younger generation. In order to help improve the size of their customer
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