After 4 years hard working‚ 30 million dollars in acquiring Angiomax‚ further R&D‚ and initiate marketing test‚ in order to successfully market the first flagship drug Angiomax‚ the Medicines Company now have a couple of decisions to make in terms of initial pricing‚ segmentation‚ marketing strategies‚ etc (see exhibit 1). Decision I: At what initial price should Angiomax be offered to the market? Which segments should be targeted first? Why? In order to successfully market Angiomax‚ The Medicines
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with serious diseases and to get profitable so they can continue to make new medicine. With this vision and focus they developed and produced new drugs while the majority of their competitors only developed new drugs in collaboration with major pharmaceutical companies for producing and distributing the new drugs. Definitely Genzyme has set an example in biotech industry of handling the entire business of producing and distributing drugs but this is a risky and challenging target to sustain. Genzyme
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Tamiflu Case Summary Tamiflu (generic name: oseltamivir) is an antiviral medication that works against most but not all strains of flu — it is not effective against flu strains that have become resistant to it. Used preventively during an outbreak‚ Tamiflu significantly reduces the likelihood of illness. Used as a treatment (if taken promptly after the onset of symptoms)‚ it may significantly reduce the duration and severity of illness. As the world’s health officials prepare for a pandemic
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A09-04-0012 Wal-Mart Stores Inc.: Dominating Global Retailing Mr. Lee Scott could afford the look of confidence. He had just spoken to investment analysts about the phenomenal results from the second quarter of 2003. Despite the general weakness in the world economy and the uncertain environment that prevailed‚ Wal-Mart had reported sales growth of 11%‚ amounting to $6.4 billion. The company’s associates were indeed doing the Wal-Mart cheer in faraway places like Germany‚ South Korea‚ China
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small retailors. In 1979 Walter undertook the migration to pharmaceuticals distribution because he realized that cardinal food would never be a big player in the food business and ventured into pharmaceutical business which was growing faster than the economy as a whole. Cardinal food evolved into cardinal distribution with addition of two pharmaceuticals and a food distributor. Cardinal distribution dealt with both food and pharmaceuticals distribution between 1979 to 1988‚ but by the end of 1988
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inspection report‚ causing the company to close down the factory until 2011. In response to these problems‚ Johnson & Johnson recently announced that it intended to revamp its quality controls‚ creating a single framework for its consumer‚ pharmaceutical and medical device divisions. Ajit Shetty‚ the corporate vice president responsible for supply chain operations‚ will oversee the new system‚ reporting directly to William C. Weldon‚ the firm’s chief executive. The company said it also planned
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Facts: The Negro plaintiffs in these cases were denied admission schools attended by the white children under the laws requiring or permitting segregation according to race. All the court adhered to the “separate but equal” doctrine and held that the plaintiffs were not admitted to the white schools (except for the plaintiff in the Delaware case). In the instant cases‚ the plaintiffs contend that segregated public schools are not “equal” and they are deprived of the equal protection of the laws.
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The Case of the Hanging Man There she was‚ Adeena Giles‚ in the year of 2016‚ standing over a six-foot deep hole‚ wearing all black attire and feeling satisfied about the unexpected turn the last year had taken. All her life Adeena had yearned to master the arts of photography. She had finally gotten the chance when she was accepted into the University of Chicago‚ Illinois. It had taken all of her parents savings for her to attend and some of her own savings to buy a camera. However‚ all her dreams
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Pepsi Cola Products Philippines‚ Inc. (petitioner) v. Honorable Secretary of Labor (respondents) 1. Facts: a. June 1990: The Pepsi-Cola Employees Organization-UOEF (Union) filed a petition for certification election with the Med-Arbiter seeking to be the exclusive bargaining agent of supervisors of Pepsi-Cola Philippines‚ Inc. (PEPSI). i. Med-Arbiter granted this stating that PCEU-UOEF was an affiliate of Union de Obreros Estivadores de Filipinas (or the Federation) with two (2) rank and file
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Case #4 Fighting Grime (Clorox Company) This is a fun case in that it involves branded products that students will recognize yet probably do not associate with Clorox. A good way to introduce the case could be to bring in product samples or show the brand names of their many products and ask students what they have in common? The case is short and vivid and can be assigned ahead or simply read in class. It is an easy case to grasp quickly yet provides some very clear examples of strategic
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