main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them loyal to its brands (Dekimpe et al.‚ 1997). Customer loyalty is vital to a company as disloyal customers can amount to millions of lost revenue and profit. Studies were also conducted in the financial services industry show that increasing customer loyalty by 5 percent could lead to 25-75 percent profit growth
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In his play Antigone‚ Sophocles presents the conflict of choosing between family loyalty and obeying the law of the land. The playwright clearly believes that loyalty to one’s family trumps listening to the law and it shines through as the right choice. In the novella “Metamorphosis” by Franz Kafka‚ there is a lack of family loyalty shown towards the protagonist‚ Gregor Samsa‚ who has shown immense allegiance to his parents and sister. In Antigone‚ several of the characters are loyal either to the
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BRAND LAP- AN EMPIRICAL STUDY ON LOYALTY‚ AWARENESS‚ PROMOTION INTRODUCTION The term brand has become the buzzword of the twentieth century. Manufacturers‚ marketer and corporate think tank have left no stone unturned in coming up with the new and innovative brand strategies that have not only captivated customers but have led to paradigm shift in the who process of branding. Gone are the days when a ‘brand’ was meant to give recognition to a product or at the most to a company. The 21st century
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Loyalty is one of the most prize possessions any human being can offer unto you along with trust. In the book “King Lear”‚ William Shakespeare introduces readers to the theme of the book which is loyalty. Loyalty is seen throughout the characters of Cordelia‚ Kent‚ and the Fool‚ due to their actions and not their words. Although King Lear mistreated these characters they were the main characters in the book who demonstrate loyalty towards King Lear despite his cruel actions towards them. Throughout
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Brand Equity to Customer Loyalty An examination of brand equity leading to customer loyalty in the clothing industry using the Loyalty Ladder model. Abstract Purpose - The aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. The author will research the sources of brand equity for three international clothing companies: Abercrombie & Fitch‚ Marks & Spencer‚ H&M and apply each company to the Loyalty Ladder. Methodology – Secondary literature
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Brand identity‚ loyalty and equity. The extent to which a company can evoke an emotional connection between its brand and its target markets will play a big part in determining its business success. By tapping into consumers’ emotions‚ a company is able to create a long-term relationship in which both consumer and business will enjoy (Robinette 2000‚ p.1). This essay will discuss the emotional connection a brand has with their consumers‚ explaining the need to be identifiable and unique with
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To all of the respondents‚ for their cooperation and time to participate and answer the questionnaire distributed to them to provide the authors the information that they need. To all those who are not mentioned‚ but have helped the authors in one way or another‚ thank you very much. EXECUTIVE SUMMARY DuPont is an American chemical company that was founded in 1802 by Eleuthere Irenee du Pont. It started as a gun powder making business and has grown to be the world’s third largest chemical
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Building Customer Loyalty - You Decide DeVry University‚ BUSN258 March 14‚ 2013 You Decide As a general manager‚ it is important to identify the issues interfering and affecting the relationship with your customer. After carefully examining all of the facts of the problem‚ it is important to find a solution and providing the customer with a satisfactory answer. First of all the company needs to fix the problem as soon as possible. One way of fixing this problem‚ is by providing
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Building loyalty with Web 2.0 Web 2.0 is changing the way audiences interact with travel brands. User generated content [UGC] and social network sites such as Flickr‚ Youtube‚ and Yahoo Trip Planner are reshaping audience expectations and experiences. The authority figure is no longer the travel agent or the media - it is now the audience. Welcome to Travel 2.0. In the Travel 2.0 era‚ the power is shifting. In a Travel 2.0 environment‚ travel brands now need to meet and match their online
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McNulty‚ Eric‚ Harvard Business Review‚ October 2002‚ pp. 32-40 In this case study‚ Cheryl Hailstrom‚ fictional new CEO of toy manufacturer Lakeland Wonders‚ is having problems getting her staff to buy into her vision for the company. For example‚ her senior VP of operations‚ Mark Dawson‚ doesn’t seem to understand her vision‚ nor does he show any interest in moving quickly to implement strategies to make Hailstrom’s vision reality. Hailstrom feels most of her managers are agreeable to her face
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