Title: Relationship between customer satisfaction and high level of service quality: Case study of Tesco store. ABSTRACT Customer satisfaction is the prerequisite for making relationships. Like any other service industry the retail industry is facing a rapidly changing market. Many researchers found numerous strong evidences which show most of the departmental stores fail to deliver customers’ desired service. High level of service quality resulting in satisfied customers is the key to sustainable
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Productivity & Quality Tools Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling
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27-00502 Karen-Nairobi Phone 0720642305 • e-mail ruthkamau2009@yahoo.com RUTH WAMBUI KAMAU OBJECTIVE To give a whole hearted service in Secretarial Position and to develop my career into an effective Managerial Position. PERSONAL DETAILS Age: Nationality: Marital Status: Gender: Religion : Languages: WORK EXPERIENCE January 2004 to 2009 Safety Surveyors Ltd‚ Nairobi 36Years Kenyan Single Female Christianity English‚ Kiswahili Designation: Office Assistant Responsibilities: Dispatching of mails
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The "Demographic Transition" is a model that describes population change over time. As with all models‚ the demographic transition model has its applications and limitations. Applications - The model describes population change over time and can be applied to many countries (based on the change in crude birth rate (CBR) and crude death rate (CDR) over time) - Can be used for comparison and also prediction from stages 1 to 4 - Outline the population characteristics of societies at various stages
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consumers. Customer Segmentation is an important part of IMC and with help of marketing positioning‚ companies can increase profits with existing resources. Advertisers are increasing budgets to increase exposure of products. With new channels introduced‚ it is important to implement segmentation as part of marketing strategy. Keywords: Segmentation‚ integrated marketing communication‚ marketing channels Evaluating Customer Segmentation Program Customer segmentation
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Who is the target customer? What are the demographic characteristics? o TWC Customers are generally middle to upper class o Average household income is $53‚546 / year o Racial makeup: 41% white‚ 28% Hispanic‚ 16% Asian‚ and 5% African American o English is the primary language 59% of the time with 20% Spanish‚ 11% Asian‚ and 7% Indo-European What are their
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CONSUMER ATTITUDE TOWARDS ASIAN PAINTS CONSUMER ATTITUDE.docx (Size: 15.1 KB / Downloads: 19) INTRODUCTION While marketing any product we have to understand the behaviour and attitude of the consumers. The attitude of the consumers is very important. Because‚ the consumers are the core targets in achieving the marketer’s objectives. A brief idea about the consumer behaviour and attitude is as follows an attitude is an idea charged with emotion‚ which predisposes a class of action to
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study focused on the satisfaction level of the customers at Tootsie’s Restaurant in Tagaytay City to know if the restaurant is competent enough and if they are meeting or exceeding the customer’s expectations from their establishment. This research was conducted to determine the levels of customer’s satisfaction. Specifically‚ it aims to: (1) understand furthermore the importance of customer satisfaction in an establishment; (2) determine if the customers are satisfied or not in terms of the food‚ service
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CUSTOMER MANAGEMENT PROCESSES It becomes extremely important in today’s competitive world to outsmart the competitors not only by innovations in product and quality but to introduce new strategies in selecting‚ acquiring and maintaining a healthy relationship with the customers for the overall development of the company. The customer management processes involves: * Selecting a customer by creating customer segments based on the customer value proposition. Selection can be based on demographic
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Appendix 1: RESEARCH SCHEDULE Item No. Activities Involved January February March April 1. Refining: Statement of Problem‚ Objectives of the Study‚ Research questions 2. Design‚ Validate and testing for reliability of measuring instruments 3. Field work and data collection 4. Data management‚ editing‚ coding‚ and input data 5. Data analysis and writing final report Appendix 2: Sample of Initial
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