Lululemon Athletica Lulemon Athletica is an athletic apparel company based out of Vancouver‚ British Columbia‚ Canada. The company was founded by Dennis “Chip” Wilson‚ in the year 1998. Dennis Wilson had been in the skate‚ surf‚ and snowboard business for over 20 years when he took a commercial yoga class that was offered in Vancouver. Wilson found the results to be thrilling. He quickly was immersed in the idea of making his yoga experience the best possible. He believed the clothes that were
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1. The Introduction of Lululemon in Japan 1 THE INTRODUCTION OF LULULEMON ATHLETICA IN JAPAN The Introduction of Lululemon Athletica in Japan‚ An International Integrated Marketing Communications Plan By: Jill Bichner December 4‚ 2008 IMC 453‚ Fall 2008 2. The Introduction of Lululemon in Japan 2 Table of Contents: Cover Page 1 Table of Contents 2 Executive Summary 3-4 Situational Analysis/Competitive Climate 5-6 Cultural Issues for Product and Target Market 7-9 Marketing Objectives & Strategies
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performance. 8 RECOMMENDATION 10 In term of strategy 10 In terms of management 10 EXECUTIVE SUMMARY Lululemon Athletica Inc.‚ founded by Dennis Chip Wilson‚ is a self-described yoga-inspired athletic apparel company‚ which produces a clothing line and runs international clothing stores from its company base in Vancouver‚ British Columbia‚ Canada. Since 1998 when it was formed‚ Lululemon Athletica has performed as a niche market leader with a strong brand image and awareness among fitness professionals
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Case Analysis Lululemon Athletica Executive Summary lululemon is an athletic apparel company that gears its merchandise towards yoga. Founded in Vancouver‚ Canada by Chip Wilson in 1998‚ the company aligns itself with many of the same values that yoga displays: balance‚ harmony‚ and culture. As of July 29‚ 2012‚ lululemon owns and operates 189 retail store locations all over the world. In 2007‚ the company’s owners elected to take the company public. Its initial public offering took
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Introduction Lululemon is one of the Canada’s best retailers of technical athletic yoga apparel. Lululemon’s yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. Lululemon primary target customers are educated and hard working women‚ who understand the importance of healthy and active lifestyle. Majority of these women are Caucasian who are mainly urban and have higher income‚ since Lululemon is an expensive
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Promotion Strategy 9 Conclusion 10 Appendices 11 Introduction The Lululemon marketing plan for 2010 includes recommendations and goals for the Lululemon brand‚ as well as goals for the newly proposed male brand Outer Muscle. Main objectives include: ➢ Introduce Male Brand Outer Muscle o Target “Educated Physically Active Male” o Price male brand similarly to Lululemon brand‚ using more-for-more pricing. o Positioned as high-price Yoga/Exercise Apparel o Increased
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exercise? For yoga or if just want to sit home and relax. If one is passionate about health and athletic lifestyle ‚ they should choose Greenlight Apparel firm and if one wants to be unique with their ideas and life philosophies ‚ they should choose Lululemon Apparel. Greenlight Apparel is an athletic gear company with a mission “proving to provide” simple and challenging lifestyle. The motto‚ “Wear it for Good” ‚ says it all about how their company is unique. Greenlight Apparel also produces in a sustainable
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provide anti-inflammatory‚ antibacterial‚ hydrating and detoxifying benefits to its wearers‚ but the New York Times’ test showed no evidence of seaweed in Lululemon’s clothing. This sent Lululemon’s stock price on a rollercoaster ride. Previously‚ Lululemon had been enjoying stellar stock performance‚ reaching $60 a share after an IPO price of $25 in July. Next day‚ the stock closed at $41.50(Robert Cordero 2009). While the stock is being fluctuating‚ the new retail store in Tokyo‚ Japan has been a
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Lululemon Athletica The athletic clothing brand "Lululemon Athletica" (commonly known as Lululemon) was founded in Vancouver BC in 1998. The first Lululemon shared its retail space with a yoga studio. The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip"‚ a name which failed to make the grade. The first real store opened in November of 2000. Lululemon’s
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Lululemon Athletica Case Study I. Executive Summary Statement of problem and recommend action Lululemon is a rapidly growing company with a different niche for its products. Its philosophy as well as their business model has allowed them to increase revenue over the past years. The dilemma they faced is how to continue expanding without losing their special niche‚ grassroots and a nontraditional feel of the brand that sets them apart from their competitors. In order to do so‚ it has been
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