Business Strategy 6 Competitive Positioning Prof. Dr. Bernd Venohr Berlin‚ May 2007 © 2 0 0 7 P ro f. Dr. B e rn d V e n o h r Agenda Introduction to Strategy 1 2 3 Course Overview and Strategy Concept Economics of Strategy Shareholder Value Business Strategy 4 5 6 External Environment Internal Environment Competitive Positioning Corporate Strategy 7 8 9 Diversification Mergers & Acquisitions Global Strategy Strategy Process 10 Organizational Structure
Premium Porter generic strategies
Vuitton to form the world ’s largest luxury goods conglomerate‚ LVMH. The group is partly owned by the Christian Dior group‚ and Bernard Arnault is Chairman and CEO of both companies. – 1992 - The first store in China is opened at the Palace Hotel in Beijing. History • Millennium Age of Louis Vuitton (1997-present) – 1997 - hires designer Marc Jacobs to be the label ’s artistic director – 2006 - opens its first store in Norway Mission Statement • “LVMH must continue to be synonymous with
Premium LVMH Louis Vuitton Marketing
Situation analysis 1. Coach present market position; Strengths: * Ability to match key luxury rivers in quality and style but beating them in price by more than 50% * Can serve both middle and high income customers (while the low price and good designs are appealing to the low income customers‚ the high quality is also a pooling factor to the high income customers.) * Best selling Brand in the industry by 2006 with about 25% market share in the USA and second best selling in Japan
Premium Luxury good Sales Marketing
Session 1 PART III PART II WHAT IS STRATEGY ? Strategy Formulation Strategic Analysis Strategy Analysis Strategy Formulation Strategy Implementation Strategic Analysis Strategy Formulation Strategy Implementation Strategy Formulation Strategy Implementation 1 What is Strategy? 6 International Strategy & Globalization 2 Assessing Organizational Performance The General Environment Business Level Strategy 5 3 Internal Environment A Resource-based
Premium Strategic management Strategic planning
In the document “Virginian Luxuries‚ it is a story that revolves around deception and pure pretense. The slave owner took advantage of is power‚ by being able to do what he desire to one of his slaves. This is deception because the colored women slave did not have a choice‚ but to obey commands and comply. During the time period that this situation occurred‚ it was rather common‚ even if it meant discrete! Under many conditions this is not okay‚ and both parties should know where they stand. As
Premium Slavery Slavery in the United States American Civil War
Summary case study “Elie Saab : Growth of a Global Luxury Brand” I. Background Saab‚ born in Beirut‚ was nine years old when he developed an interest in dressmaking. By the time he was 18‚ Saab opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses. He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. In 1982‚ Saab opened his first workshop in Beirut and began designing
Premium United Arab Emirates Luxury good Gucci
In the article "A Mild Defense of Luxury"‚ James Twitchell paints a vivid picture of how luxury is perceived. He gives us a close snapshot about how we fell about luxury in our society. Our society has defined so many materials like clothing‚ liquor‚ appliances‚ furniture‚ etc.‚ that we have created our own standard when compared to what luxury should be and how can we attain it. Many years we classified what is considered luxury by having majestic homes and servants. What a big difference
Premium Sociology Luxury vehicle Luxury good
Assessment Item 2 – Assignment 1 Organisational strategy and IS/IT management Essay 2500 words Value 25% Task Select a large‚ multinational organisation that has succeeded in effectively aligning its business and how IS/IT infrastructure and IS/IT projects have specifically supported the overall business strategy of the organisation and identify where they have also been a catalyst in actually enabling and creating new business strategy. Make an evaluation of the degree the selected organisation’s
Premium Wal-Mart Strategic management Management
Strategic Management » Manage Decisions 03/12/2013 17:12 Home About Manage Decisions Compete‚ Thrive & Sustain with better business decisions Strategic Management Archived Posts from this Category Wed 27 Oct 2010 Google & Innovation Culture – Challenges ahead Posted by anil under Academic‚ Innovation‚ MBA‚ Strategic Management No Comments As Google gets bigger‚ it is going to be difficult to manage and keep up the innovation culture as it keeps marching on its path to success
Premium Strategic management Strategic planning Management
Executive Summary This project intends to comparison of the stores of Swatch & Tissot watches. In the 1st stage of the project report the importance of branding in luxury retailing with specific reference to the watch I industry have discussed. In the 2nd stage of the report the branding strategy of SWATCH & TISSOT watches on the basis of their Store Operations Management have discussed. The store design‚ display‚ assortment‚ ambience etc have discussed. In the 3rd stage the comparison the profile
Premium Brand Branding Brand management