Executive Summary 2.0 Background and Introduction 3.0 External Analysis 3.1 Macro Environmental analysis 3.1.1 Political and Legal Factors 3.1.2 Economic Factors 3.1.3 Social Factors 3.1.4 Technological Factors 3.1.5 Environmental Factors 3.2 Micro Environmental Analysis 3.2.1 Industry Analysis 3.2.2 Market Analysis 3.2.3 Competitor Analysis 3.2.4 Customer Analysis 3.2.5 Stakeholder Analysis 4.0 Internal Analysis 4.1 Resource Analysis 4.2 Marketing Audit 4.2.1 Marketing Strategies Audit 4.2.2 Marketing
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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Who knew that everything within a store has been strategically placed to catch your eye? People behave differently within a grocery store depending on what variables they come in with. I currently work in a grocery store with people coming in every minute varying from large groups to a party of one. I wondered why people came in groups or why they came alone. If they came in a group they were often family or it was filled with a few friends. Some people come alone because they possibly have nothing
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Reed Supermarket Q1. What is Reed’s Position in the Columbus market? Ans. Reed is considered as market leaders when it comes to product quality and they are high-end grocery store. Competition is present in the Columbus market with Reed’s market share distributed on multiple levels. Q2. What strategy would be most effective for Reed moving forward? Is the strategy defensible? Ans. In my opinion the strategy should be to work on the profit margin. Using the strengths and
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SUPERMARKETS FOR POOR PEOPLE In Vietnam‚ there are some duty-free supermarkets that serving people in buying goods and foods with “10-15 percent lower than common prices” like Moc Bai supermarkets at Vietnamese-Cambodian frontier (“Duty-free supermarket opens in Moc Bai economic zone”‚ 2009). It is seen as a good idea to help people having things with reasonable prices. However‚ according to the Circular No. 08/2010/TT-BTC Article 2 Section 2b (Ministry of Finance‚ 2010)‚ only people aged 18 years
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Research how humans interact with micro-organisms and use this information to write a discussion for your report. Basic structure and function Explain the parts and how they work for fungi and bacteria Most fungal species are multicellular. Most fungi do not have flagella in any phase of their life cycle. They move toward food by growing toward it. The main body of most fungi is made up of fine‚ branching‚ and usually colourless threads called hyphae. Each fungus will have vast numbers
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programs that provide credit for self-employment and other financial and business services like savings and technical assistance to low income people. The meaning of Micro finance includes small scale financial assistance to people who work in agriculture‚ animal husbandry‚ fishing‚ poultry farming‚ trading‚ herding and running small or micro enterprises etc. It also renders services like insurance‚ group empowerment programme‚ and technical assistance in various income generating activities etc. According
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Micro economics is a branch of economics which studies individual firms and consumers. The basis of micro economics is supply and demand; how does the market react to changes in supply and demand and inevitably how does it affect price. Microeconomic decisions by both firms and individuals are motivated by cost and benefit considerations. Costs can be either be in terms of financial costs such as average fixed costs and total variable costs or they can be in terms of opportunity costs‚ which consider
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THE MICRO-ENTERPRISE BRIEF As a group we have been given the task of carefully selecting an informal micro-enterprise that operates in Cape Town. From this small business we need to ask a range of questions in order to investigate and identify the opportunities that are available to the business as well as where and how these opportunities could be improved. As a group the business we selected the flower stalls in Trafalgar Place on Adderley Street. This turned out to be a very interesting business
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In the micro-system the individual is the dominant factor. The risk factors act upon the individuals are as follows. Firstly‚ genetics is a major risk factor that is beyond the control of the individual an example of such is body mass composition‚ which is the manner of which the body takes on weight. The consequence of genetics is that the individual has little control over weight gain and thus must be more conscious of their lifestyle choices. The psychological risk factors associated with the
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