| Operating Environment and Competition | MARKETING MANAGEMENT - I | | | | | Submitted By: Submitted To: Mr. Khem Singh(191090) Prof. Freda J Swaminathan Mr. Anshul Kaul(191077) Fore School Of Management Mr. Anjan Chakrabarty(191072)
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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Micro and macro social theories Functionalism and symbolic interactionism are contrasting sociological theories. Like all theory‚ sociological theory cannot explain everything and therefore differing theories have different perspectives and ideas. As a result they only offer partial or specific points of view of society in general. There are a wide range of sociological theories‚ which can be categorised into two main groups: structural or macro and social action or Micro perspectives. (Langhoff
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The Risk of using Macros in Excel What is a primary security risk that user should acknowledge when using macro? Well I think that keeping control of the macros in the Microsoft programs are very important to the security of the user’s computer. From what I read in the reading and a little research letting the wrong macro get a hold of your computer can be a disruptive to your computer. From what I found out in one of the websites called ComputerWeekly.com Saran(2001)‚ “ an advisory notice by
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Effects of the Industrial Revolution Working conditions What were the working conditions like during the Industrial Revolution? Well‚ for starters‚ the working class—who made up 80% of society—had little or no bargaining power with their new employers. Since population was increasing in Great Britain at the same time that landowners were enclosing common village lands‚ people from the countryside flocked to the towns and the new factories to get work. This resulted in a very high unemployment
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Components of business environment On the basis of extent of intimacy with the firm‚ the environmental factors may be classified into different levels or types. There are broadly two types of environment‚ the internal environment‚ i.e. factors internal to the firm and the external environment i.e. factors external to the firm which have relevance to it. The internal factors are generally regarded as controllable factors because the company has control over these factors; it can alter or modify such
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ENVIRONMENT ISSUES TODAY There are considerable environmental issues that require urgent attention to make the ecology friendly. Climate change is changing our economy‚ health and communities in diverse ways. Scientists warn that if we do not aggressively curb climate change now‚ the results will likely be disastrous. Carbon dioxide and other global warming pollutants are collecting in the atmosphere like a thickening blanket‚ trapping the sun’s heat and causing the planet to warm up. In addition
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Why Do Businesses Fail? A common reason for business setbacks or even failure is market competition. A rise in a competitor’s market share is often synonymous with a loss for others. Such downturns occur for two main reasons. First‚ a new competitor with creative products‚ financial support and dynamic employees has a competitive advantage over others. Second‚ more established companies do nothing to change their strategies in response to the new competition. This essay will examine four examples
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THE PHILIPPINE ENVIRONMENT introduction The Philippines is an archipelago comprising some 7‚100 islands with a total land area of almost 300‚000 square kilometres. Indonesia‚ Malaysia and Brunei border the Philippines to the south‚ China—and Taiwan—to the north‚ Vietnam to the west and the Pacific Ocean to the east. Three main island groups divide the country: Luzon in the north‚ the Visayas in the centre‚ and Mindanao in the south. Luzon and Mindanao together make up 65 per cent of the Philippines’
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governments’ support work. Many governments help businesses make the most of global trading opportunities. Local industries supported by the localhost administration in different ways. For instant‚ governments offer various forms of grants‚ interest and tax relief‚ guarantees‚ holdings in companies‚ goods and services provided on preferential terms‚ etc. Firstly‚ the government can help the unemployed and disadvantaged start-up businesses of their own through special schemes‚ such as grants
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