CASE STUDY - PEPSI: PROMOTING NOTHING QUESTION 1: What markets should Pepsi target for Aquafina? Pepsi Cola and Coca-Cola have been competing with each other for many years through numerous taste tests and television ads. One of the ideas they came up with is water. In the early 1990s Evian and Perrier were the brands that dominated the niche and helped establish bottled spring water’s clean‚ healthy image. Pepsi first tried to attack this market with bottled and sparkling water but failed. In
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changes in the environment‚ changes in the types of food that an organism has to eat‚ or even geological changes in the environment of which an organism lives‚ these changes are usually so that an organism can better survive in its given environment and circumstances. 2. One of my favorite examples is the example of the salamanders that split up in the valley of California. Although this example also describes macroevolution‚ I think it is a great example of how changes in an environment can lead to
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‘Business’ and Its ‘Environment’ Introduction Every business organization has to interact and transact with its „environment‟. The effectiveness of interaction of an enterprise with its environment primarily determines the success or failure of a business. The environment imposes several „constraints‟ on an enterprise and has a considerable impact and influence on the scope and direction of its activities. The enterprise‚ on the other hand‚ has very little control over its environment. The business
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Write the quantity equation and explain it. Money x Velocity = Price x Transactions Money x Velocity = Price x Output This theory seeks to explain how money affects the economy‚ and is based on the fact that money is demanded as a medium of exchange. We can say that price level is a function of the quantity of money in circulation. The transaction version of the quantity theory states that the changes in money supply other things remaining the same‚ brings a directly proportionate change in the
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Socialization What is Socialization? Socialization encumbers teaching and learning of norms‚ values and beliefs of people from any place in society. They could be part of any religion and any type of education. Socialization is about emotions‚ morality‚ gender roles and gender messages from our families encrusted since birth‚ gender messages from the media and our friends. It is how we act‚ without evening realizing it‚ in the society we are raised in. Hence‚ depending on where one is raised makes
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Principles of Macroeconomics Assignment 2 Q1 Answer the questions below using the following information: All figures are in billions of dollars. Currency held outside banks $ 800 Demand Deposits 1000 Traveler’s Checks 100 Other checkable deposits 200 Savings accounts 300 Money market accounts 100 Other near monies 200 a. What is the value of M1? M1 = 800 + 1000 + 100 + 200 = $2100 billion. b. What is the value of M2? M2 = 2100 (M1) + 300 + 100 + 200 = $2700 billion. Q#2 Explain what
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Date: 14 January 2012 6:45pm From: sherissamoonie@yahoo.com To: Aagustin@touche.com Subject: Request for information on edible arrangements Please send me the following information about your different arrangements and packages. 1. Do the flowers come in only vertical and horizontal arrangements only? 2. What are the different packages the flowers are available in? 3. What different packages the fruits are available in? 4. Is there a variety
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Case 1-3 Coke and Pepsi Learn to Compete in India 1. As far as I am concerned‚ there are three specific aspects of the political environment have played key roles: 1) As mentioned in the case‚ Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. 2) Based on Indian laws‚ outside investment cannot use their original brand name. For Coca-Cola‚ they attempted
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1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? The political environment in India has proven to be critical to company performance for both PepsiCo and Coco-Cola India. In Coca-Cola’s first
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2) Other than informational gain I don’t see any other profit. Naval Facilities engineering 3) It does cite reliable source‚ such as the EPA web site 4) Yes it is unbiased and appears to be all facts no opinions 5) RSC.org also discusses environment risk assessment and is written by a Dr. who seems to have extensive credentials. 6) Yes it is a reliable source. It is a government website it references other notable sources. Article 2: 1) In this article there is a noted author Dr Salvatore
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