Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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restaurants‚ serving around 68 million customers daily in 119 countries across 35‚000 outlets.[5][6] Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.[7] A McDonald’s
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survey on Micromax mobile and complete a study that covers all important factors of consumer behavior. 1.2 Objective of Study * To apply our knowledge that we have gathered from Consumer behavior course into the report * To provide the overview of Micromax mobile * To measure the business value of Micromax mobile * To give possible recommendation for Micromax mobile 1.3 Scope of the report This report is created on the basis of what people think about Micromax mobile. For this
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Corporate Profile: Micromax Mobiles is one of the leading mobile companies in the World today. According to Strategy Analytics’ Global Handset vendor market share report‚ it is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies‚ Micromax has been able to differentiate itself from the competitors through innovation and
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Micromax – The Story So Far Micromax Mobiles is one of the leading mobile companies in the World today. As given by the report of Strategy Analytic’s Global Handset Vendor Market share‚ Micromax is the 12th largest mobile brand in the World with a global market share of 1% and close to 8% market share in India. In the 2nd quarter of 2014 Micromax was able to defeat even the big giant Samsung in terms of mobile phone shipments to become India’s number 1 mobile vendor. As per the report by an independent
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consumers in the market and no company has total control over the market price. • There are very barriers in the entry & exit of firms. • Producers have a degree of control over prices. • There is product differentiation. • Independent decision making. Examples of Monopolistic competition:- Firms involving the selling toothpastes‚ soaps‚ electronics‚ and automobiles are examples of monopolistic competition. ANALYSIS OF A COMPANY IN MONOPOLISTIC COMPETITION
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[pic] Marketing Project BM 2010-2012 Group 9 Product – Micromax Mobile CONTENTS a. Objectives i. Corporate Objective.........................................................................................3 ii. Marketing objective 1. Volumes & Profits...............................................................................4 2. Time frame.........................................................................................4
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STP analysis of Micromax. The strategic marketing planning process flows from a mission and vision statement to the selection of target markets‚ and the formulation of specific marketing mix and positioning objective for each product or service the organization will offer. Kotler present the organization as a value creation and delivery sequence. In its first phase‚ choosing the value‚ the strategist "proceeds to segment the market‚ select the appropriate market target‚ and develop the offer’s value
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Analysis 5 4 Marketing 7 5 References 9 Introduction Micromax (Micromax Informatics Limited) is one of the leading consumer Electronics Company in India. It is a non-listed private limited company headquartered at Gurgaon‚ Haryana. The company is in the business of manufacturing Mobile Telephones‚ Data-Cards‚ Tablets‚ and LED Televisions. But in our study‚ we will be focusing mainly on the mobile handset business. Micromax started as an IT software company in 2000 and worked on embedded platforms. It was
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MARKETING STRATEGY AND MANAGEMENT OF MICROMAX CANVAS 2 A110 1. Introduction…………………………………………………………………………Pg 1 2. Key features and product pricing & situation analysis…………………………Pg 2 3. Environmental analysis consumer behavior in Indian market………………...Pg 3 4. Porter`s 5 force model……………………………………………………………. Pg 4 5. Integrated Marketing Communication tools……………………………………Pg 5-6 6. Identified problems and alternative solutions…………………………………...Pg 7 7. Conclusions and findings………………………………………………………… Pg
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