Inside Toyland is a gem — a well-written examination of politics‚ inequality‚ racism and working conditions in the context of the toy store. In order to gain a firsthand look at the intricacies of retail work‚ Williams conducted her research by participant observation. She worked at two toy stores. Both stores are a part of national chains and at the time of her research employed about 70 workers. Despite the fact that both stores sell similar merchandise‚ and include large inventories of electronics
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With christmas right around the corner‚ all the children are eager to purchase toys that create everlasting memories of their childhood‚ reflecting simplicity and innocence .However‚ the modern world has manipulated the public and children respectively over the past years through supplying sexist products called gender stereotyped toys.Gender stereotyped toys are tools of intellect that inflict discriminating gender schemas into children which subsequently alters their perception of gender and limits
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stakeholders who claim both legal and ethical rights. A.B. Carroll‚ (1991). In this paper I will discuss the issue of toy safety in reference to Mattel‚ Inc.‚ one of the world’s leading toy makers. Mattel had ordered a series of recalls of children’s playthings that had been found to be coated with lead paint. The toy recalls had alarmed parents and consumer activists‚ as well as the toy industry‚ retailers who marketed their products‚ and product safety regulators. I will address the following circumstances
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1. Was Japan an attractive market for Toys “R” Us? Do you think there were any cultural obstacles to product acceptance? Strong competitors? a. Japan was a very attractive market for Toys “R’ Us. While there are cultural differences between the United States and Japan‚ the United States and our products are generally accepted by the Japanese. The use of McDonalds in the transition into Japan also helped Toys “R” Us. Toys “R” Us faced a few competitors when they entered Japan‚ but there was no
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My favourite toy Childhood memories are the best and most precious for everyone. I can still remember the most important things from my girlhood - my friends‚ the first travels‚ young parents‚ the first songs and favorite toys! Unfortunately I don’t have them any longer‚ but my memory sometimes brings them back and I return to these peaceful and happy moments in my life. Now‚ after so many years I can clearly remember my experimenting with the Lego constructor. I used to assemble
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Mattel has been criticized heavily for having to recall not once but thrice in 5 weeks 20 million toys manufactured in China with lead paint and/or loose‚ potentially dangerous magnets. Clearly Mattel does not have sufficiently tight quality control procedures in its supply chain to compensate for the extra risks of outsourcing to Chinese subcontractors and clearly there are design flaws in the toys with the magnets that could come loose. Although many observers give the company credit for responding
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Toy World‚ Inc. Early in January 1994‚ Jack McClintock‚ President and part owner of Toy World‚ Inc.‚ was considering a proposal to adopt level monthly production for the coming year. In the past‚ the company’s production schedules had always been highly seasonal‚ reflecting the seasonality of sales. Mr. McClintock was aware that a marked improvement in production efficiency could result from level production‚ but he was uncertain what the impact on other phases of the business might
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evening his mother showed him the toys and games her friend had got for him. One stuffed dolphin and a game of blocks. Ronit got angry. “These are kids toys‚ kids toys and games. I am a big boy now. My hero is Spiderman. That’s the toy I want for my birthday this year. Spiderman and the spray that makes the spider web.” “Are you saying you no longer want your favourite stuffed toy – pepper the doggy?” Ronit’s mother asked. “I don’t want kids toys‚ I don’t want kids toys and games any more. I am a BIG
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Ice House Toys Case Study Khalid EL JARRARI Ice House Toys Index of contents Ice House Toys presentation I- Mail-Order Operation and prospects of change I-1 Capacity constraints I-2 Extension of the warehouse capacity I-3 Other ways to overcome capacity constraints I-4 The website impact on operations II- Long-term capacity planning issues III- Alternative purchasing policy IV- Overtime payment V- Appendixes
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MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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