Exploring the Links Between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia Principal Author: Jason Clay Principal Author: Jason Cla An Oxfam GB‚ Novib‚ Unilever‚ and Unilever Indonesia joint research project First published by Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever in 2005 © Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever 2005 ISBN 0 85598 566 6 All rights reserved. This publication is copyright‚ but may be reproduced by any method without fee
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Development Process | 5 | 4. | Research Methodology | 6 | 5. | Discussion: Brief Overview of the two Companies | 7 | 6. | Unilever Bangladesh | 7 | 7. | Bashundhara Group | 7 | 8. | Training and Development Practices of Unilever Bangladesh | 8 | 9. | List of Training Program Employees of Unilever Usually Attended | 8 | 10. | Training Methods Used by Unilever | 9 | 11. | Different Types of Training Program | 10 | 12. | Approach of Employee Regarding Frequency and Effectiveness of
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Unilever and Ben & Jerry’s: Corporate Responsibility or Corporate Greed? Loughborough University‚ 2013 Ana Raquel Pinto Coelho Student I.D.: B227487 Table of Contents 1. Literature Review..…………………………………………………………1 2. Method of Research………………………………………………………...5 3. Unilever and Ben & Jerry’s – Companies Profile………………………….5 4. Unilever and Ben & Jerry’s – CSR Analysis - Actions and Issues…............7 5. Conclusion………………………………………………………………….10 6. Appendix……………………………………………………………………12 7. Bibliography………………………………………………………………
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I. Current Situation A. Current Performance: Unilever is a world renowned company‚ which was created in 1930 through the merger of margarine Unie‚ a Dutch margarine company and British-based Lever Bothers‚ soap and detergent company. Unilever had 1600 brands and sales & marketing efforts in 88 countries all over the world. The main target were to get top-line sales growth of 5-6 percent annually and to increase operating profit margin from 11 percent to over 16 percent both to be
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Implications for international marketing strategy. Retrieved from https://cb.hbsp.harvard.edu/cb/pl/21716811/21716933/27440a63da6069135ca171cbc3ed5bfc 5. McDougall‚ A. (2013‚ October 29). Unilever brand apologises for skin whitening campaign in Thailand. Retrieved from http://www.cosmeticsdesign-asia.com/Business-Financial/Unilever-brand-apologises-for-skin-whitening-campaign-in-Thailand 6. Tan‚ D. (2012‚ September 18). Who’s the fairest of them all?. Retrieved from http://www.asianscientist.com/features/skin-whitening-products-asia-2012/
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Confronting Unilever‚ Nestle and Procter&Gamble cash flow ratios (Main graph) Confronting the Unilever cash flow to sales ratios in the last three years with the same ratios of Nestle and Procter&Gamble gives several interesting points. (A) The constant relevant gap with Procter&Gamble is due both for the P&G’s superior gross margin‚ due to lower costs of goods sold‚ which leads to better net profits‚ and the advantages of to the generally accepted accounting principles (G.A.A.P.) used in
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DOVE: EVOLUTION OF A BRAND Ques What is a brand? Why does Unilever want fewer of them? * Definition: A name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item‚ a family of items‚ or all items of that seller. If used for the firm as a whole‚ the preferred term is trade name. Why fewer brands? * Global decentralization brought problems of
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Cited: Cordeiro‚ Anjali. "P&G Makes Push in India." The Wall Street Journal. Dow Jones and Company‚ Inc.‚ 22 June 2010. Web. 6 May 2013. . Stone‚ David J. "A Strategic Game Between Unilever and Procter and Gamble in India." Ezine @rticles. SparkNET‚ 1 Apr. 2011. Web. 7 May 2013. .
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is in terms of competitive advantage of brand image for fast-moving consumer goods. Initially‚ the paper differentiates the use of green marketing and regular marketing for clearer understanding. Next‚ company profiles of Proctor & Gamble and Unilever‚ both FMCG companies‚ were obtained through secondary research. By doing so‚ a positive correlation was found with the use of green marketing and increase of market share for both the companies. However‚ the assumptions behind this argument lacked
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6/27/12 IBS Case Studies IBS Mumbai Date: 27/06/2012 Time: 20:46:19 FM0001 IBS Case Development Center Unilever Limited: Transforming the Finance ‘Function’ This case study was written by Parveen Sultana and Fathima Reshma Taj H‚ under the direction of Saradhi Kumar Gonela‚ IBS‚ Hyderabad. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. License
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