Thomas Shewman Eaton MKT 300 9 December 2012 Simulation Paper In the first quarter and second quarter‚ I had to develop my brand name‚ the target segment‚ the responsibilities as Vice President‚ and location of where I will sell my product. I chose the name Pacers for my brand name. When I think of selling computers‚ I want a brand name that sounds fast and reliable; I came up with a few names and chose Pacers because it makes the consumers or buyers think the computer is fast and reliable. When
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six quarters throughtout the Market Simulation. In terms of market share in comparison to the competition‚ we placed fourth holding 12 percent market share. We initially targeted the Mercedes market‚ and later developed products aimed at the Traveler and Workhorse clientele. In terms of profitability‚ we suffered a loss moving from Quarter 1 to Quarter 2‚ which is typical of most early-stage companies. However‚ each quarter thereafter we were able to maintain a profit‚ ending with $18‚270‚122 gross
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sales can cause ill will and can cause you to lose customers permanently. However‚ the increased demand can also create a sort of frenzy to get the product that is not available such as with Apple and the first I phones. In my simulation‚ I chose Travelers and Mercedes to focus on. Several times the company
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and wants we were able to identify Workhorse price was the number one in their list of importance‚ while Mercedes was too much concerned about price. Mercedes number one priority was “can work on multiple complex tasks” while Workhouse and Travelers did not care as much about this feature. Under “Segment by applications” we were able to identify Mercedes was not concern as much as Workhorse. Mercedes was more concern about “engineering/design” than Travelers and Warhorse. This
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our competitors. The simulation showed that we were the preferred brand within customers of the Mercedes and the Travelers market. For the Workhorse market I determined the design decisions just as I did the Mercedes and Travelers market. I made sure to include everything the customer was looking for according to the information the simulation provided me. Our product aimed at the Workhorse market did well and was the preferred brand from the time it was introduced. Our success compared to our competitors
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Buffone‚ President‚ Iron Re: Marketplace Report Date: November 20‚ 2012 The market segments that were targeted are Travelers and Mercedes. The first brand I tried to sell was a portable laptop for the Travelers market. I assumed that it would have been a big hit since none of the other competitor brands created a laptop‚ only desktops. Compared to my competitors‚ Travelers accepted the laptop with the least amount of software instead of my product with all of the software bundled into one.
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market spending within our initial investment stipend of 2 million dollars. We retained over $500‚000 in operating profit for the division. Market Performance- We have the third highest brand Judgment in the Cost Cutter Segment and fifth highest in Workhorse of the 14 brands in the Market. Marketing Effectiveness-We successfully reached customers through our advertising. We received the Highest Ad Judgment in Second Segment. Investment in Future- Our performance reflects the willingness of our executive
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of good Chinese fast food restaurants in all the major Chinese cities. If you want to open a fast food reataurant‚ you must realize the catering industry‚ including its current maketing situation‚ consumer’s perference‚ macro-environment‚ competitive environment‚ the system of its management‚ the strategy of the maketing and other factors‚ or you will fail. The retreat of Rong Hua Chicken also proved attention-grabbing. "Wherever there is a KFC‚ there will be a Rong Hua Chicken!" was the ambitious
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Boxer A.K.A the Middle Class The “working class”‚ like in 1945‚ still populates most of today’s society. In the extended metaphor‚ Animal Farm Boxer the workhorse plays an important role in the comparison of past Russia to an overrun farm. He is portrayed as the working people of today and of centuries before. Of course‚ the Russian Revolutions in 1917 put an immense difference between past and present working societies. Boxer may be the representative of the middle class in George Orwell’s famous
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In Franz Kafka’s The Metamorphosis‚ the main character‚ Gregor Samsa‚ experiences an alienation from his family‚ his job‚ and the society he lives in. Gregor is seen in his family’s eyes as the main breadwinner‚ but they also treat him as a workhorse. Feeling worthless‚ he eventually turns into a bug and is shunned into his room. Employing the styles of Modernism in his novel‚ Kafka uses Gregor’s transformation into a bug as a means of manifesting Gregor’s psychological condition. Modernism
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